Outdoor Media Association Adds New Members

Outdoor Media Association Adds New Members

The Outdoor Media Association (OMA) today announced the addition of two new members to its ranks, welcoming ODNA and Seedooh as members of the Out of Home (OOH) industry body.

OMA members fall into three categories — media display companies, non-media display companies, and asset owners, and the new additions will bring the total membership to 36 members in 2019.

ODNA

Based in Queensland, media display member ODNA was established in 2012, in response to the growing demand for dynamic and responsive OOH advertising targeted at premium retail audiences in high traffic suburban locations.

ODNA joined both the OMA and MOVE in January 2019.

ODNA general manager Greg Radford said: “Our Digital OOH (DOOH) network is expanding and we’re constantly analysing community demographic trends and campaign performance to ensure we provide relevant and timely brief responses and insights to our customers.

“Becoming a member of the OMA and MOVE is an exciting step for our business and was essential for site comparison with other DOOH suppliers.

“Creating awareness and visibility of our offering will provide competitive alternatives in QLD and beyond in future years”.

Seedooh

As a non-media display member, Seedooh is an independent technology platform specifically designed and built to provide complete and standardised campaign delivery reporting for buyers and sellers in the OOH industry.

Seedooh became a member of the OMA in late 2018.

Seedooh founder and CEO Tom Richter said: “As an independent business with a focus on data-confidence and automated efficiency at scale, joining the OMA was an obvious step to help us better contribute to the industry’s innovation at this crucial time”.

OMA and MOVE CEO Charmaine Moldrich added: “In our 80th year as an association, these two new members highlight the continued growth of the OOH industry and demonstrates our commitment to actively build a multi-faceted membership community”.




Please login with linkedin to comment

odna Outdoor Media Association Seedooh

Latest News

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine