The Outdoor Media Association (OMA) today announced the addition of two new members to its ranks, welcoming ODNA and Seedooh as members of the Out of Home (OOH) industry body.

OMA members fall into three categories — media display companies, non-media display companies, and asset owners, and the new additions will bring the total membership to 36 members in 2019.

Based in Queensland, media display member ODNA was established in 2012, in response to the growing demand for dynamic and responsive OOH advertising targeted at premium retail audiences in high traffic suburban locations.

ODNA joined both the OMA and MOVE in January 2019.

ODNA general manager Greg Radford said: “Our Digital OOH (DOOH) network is expanding and we’re constantly analysing community demographic trends and campaign performance to ensure we provide relevant and timely brief responses and insights to our customers.

“Becoming a member of the OMA and MOVE is an exciting step for our business and was essential for site comparison with other DOOH suppliers.

“Creating awareness and visibility of our offering will provide competitive alternatives in QLD and beyond in future years”.

As a non-media display member, Seedooh is an independent technology platform specifically designed and built to provide complete and standardised campaign delivery reporting for buyers and sellers in the OOH industry.

Seedooh became a member of the OMA in late 2018.

Seedooh founder and CEO Tom Richter said: “As an independent business with a focus on data-confidence and automated efficiency at scale, joining the OMA was an obvious step to help us better contribute to the industry’s innovation at this crucial time”.