B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Original Ideas Are Hard To Create But This Makes The Great Ones Stand Out: Murray Bell
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Original Ideas Are Hard To Create But This Makes The Great Ones Stand Out: Murray Bell
MarketingTechnology

Original Ideas Are Hard To Create But This Makes The Great Ones Stand Out: Murray Bell

Staff Writers
Published on: 20th May 2016 at 6:19 AM
Staff Writers
Share
4 Min Read
SHARE

Murray Bell is founder and director of Semi Permanent. He also thinks great ideas are hard to come by, that our homes and cars are the future of tech innovation, and that we need to create “global design moments” in our ever-evolving industry. B&T sat down for a chat with the entrepreneur himself.

1. What do you think are the most exciting things in the tech and creative world right now?

The fact that design has the ability to radically transform our two biggest purchases – homes and cars.

Companies like Airbnb, being founded and led by designers are changing the way we not only live, do business, but create exciting environments to live and work within.

Uber, along with some other fantastic car companies like Tesla and Faraday Future are also going to change the game in how we move around cities, in beautifully designed machines and environments.

2. Do you think the creative industry has become complacent when it comes to original ideas?

It’s hard to create original ideas, yes, but it also makes great ideas stand out more.

Maybe we’re just in a phase of incremental creative evolution and advancement, but rest assured that when the leaders of our game unlock a new level (like VR, or autonomous cars etc), there will be plenty of creative thinking to be done.

3. What are you hoping to achieve with Semi Permanent?

As a company, to be a serious global design and creative platform. A collaborative hub like no other.

For our Sydney event happening on May 26-28 at Carriageworks, I want to create a real global design moment (Future State session presented  by Qantas, among others) which inspire and enable creative minds.

4. What do you think are the trends shaping the future of the design and tech world?

Lots of worlds merging. Designers need to think holistically about projects. I think context is going to become a very important factor for people and business.

It’s not going to be about that single purchase or that single experience. Its about building a relationship with a brand over years, and subscribing to this.

With all the medical advancements also, we’re probably going to be living a lot longer, so you could have a relationship with a magazine, website, event, product for 10-20 years longer.

5. What technological ‘developments’ should we leave behind?

Nothing. Using VR as an example, it’s certainly not the final place for immersive storytelling. It’s a great iteration, and step, but we needed to make that to move forward and explore new ideas.

That said, I’m happy to say goodbye to pulling out keys to get through my front door.

6. What should businesses be doing to grow and thrive in a creative and tech-focussed industry?

Thinking ethically and with purpose, at the start of any process or project. Not talking at consumers, but having a conversation with them, and genuinely creating great value exchanges.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 'Home Away From Home’, ABC, Advertising Standards Bureau, Community, customer fatigue, einsights, Journalists, semi permanent, Weiden + Kennedy
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?