OREO Release Lady Gaga “Chromatica” Themed Cookies With Digital Scavenger Hunt
Lady Gaga has continued to collaborate OREOs to create a custom, limited edition run of cookies.
As part of the promotion, OREO announced a digital scavenger hunt on Twitter. Fans (known as “Little Monsters”) have 24 hours to solve six clues, all linked to a specific Tweet. Each solved clue gives them entry into a competition to win a signed packet of OREO’s. Originally announced in December 2020, the cookies hit stores in the US today.
The Chromatica OREOs are a pink-coloured, vanilla flavour cookie with green cream filling. They come in both full size packets or six packs.
Fans have 24 hours to “crack the cookie clue” according to a press statement from OREO. Different clues correspond to different Twitter accounts. When fans find the right account, they must then identify the Chromatica tweet and reply with the hashtags #ChromaticaCookieHunt, #sweeptakes and tag @Oreo.
For every clue solved, scavengers will get one entry into a sweepstake to win one of the 50 signed packets of cookies.
Some of the clues include:
And away we go! 👇
Clue 1️⃣: Forget postage stamps. In the world of Chromatica, this mother gets her own OREO cookie for ruling with kindness. 💗
— OREO Cookie (@Oreo) January 28, 2021
Along with the Chromatica cookies, Gaga and OREO have also teamed up on the ‘Sing It With OREO’ campaign. Fans can send musical messages – aka OREOgrams – to family and friends using the OREO website. You can also scan the QR code on certain OREO packages.
Anyone who creates an OREOgram has the chance to win concert tickets and meet and greets with the Mother Monster herself – presumably post-pandemic.
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