Orchard & Clems Launch “Discover Tasmania” App For Tourism Tasmania

Orchard & Clems Launch “Discover Tasmania” App For Tourism Tasmania

Tourism Tasmania has unveiled “Discover Tasmania”, a ground-breaking mobile app designed to enhance the on-ground experience of travellers in Tasmania.

Utilising innovative BlueDot technology, the app empowers users to customise their own unique Tasmanian experience. As the first-of-its-kind in Tasmania, the App marks a major milestone in the evolution of digital tourism.

With real-time, location specific notifications on insider tips and recommendations, an itinerary builder and interactive maps, the mobile app provides users with an enriched travel experience and the ability to curate their own personalised Tasmanian holiday. It also provides convenience with key features available offline.

Orchard was appointed Tourism Tasmania’s digital marketing technology agency in 2022, working with Tourism Tasmania to deliver a more connected and efficient digital experience for visitors.

Experience design was led by Clemenger BBDO, Tourism Tasmania’s digital creative agency since 2019, as the next phase of Tourism Tasmania’s digital transformation following the launch of the Discover Tasmania website last year.

Wai Kwok, CEO – Orchard, said: “We are thrilled to work with Tourism Tasmania to develop an app that will help facilitate and enhance the visitor experience. The Discover Tasmania App will help bridge the gap between digital connection and Tasmania’s products and experiences, delivering a seamless connected experience that Tasmanian travellers will remember.”

Dani Basil, CEO – Clemenger BBDO, said: “This has been a truly collaborative project with Tourism Tasmania, and it’s incredibly rewarding to see the vision for the Discover Tasmania App come to life. The digital experience reflects the beauty and brilliance of Tasmania as a destination and we encourage everyone to visit as often as possible.”

Says Sarah Clark, CEO at Tourism Tasmania: “Research shows that travellers increasingly expect to have a holiday experience that is supported by digital utility and personalisation to curate their trip. We want the Discover Tasmania App to become the ultimate travel companion, helping visitors explore the breadth of tourism offerings available throughout Tasmania.”

“Discover Tasmania” is available to download on the App Store now.




Please login with linkedin to comment

Clemenger BBDO Discover Tasmania Orchard

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]