Marketers are trying to engage with customers in a more personalised way to inform, educate, and build lasting and profitable relationships.

However, they still struggle with complex, siloed, and ineffective marketing systems and data.

Oracle Marketing Cloud General Manager Kevin Akeroyd announced the vision and strategy for the Oracle Marketing Cloud at a special event in Sydney. A second event will take place tomorrow in Melbourne.

At the Sydney event, Akeroyd outlined Oracle’s vision for the Oracle Marketing Cloud, a cloud service platform that combines Oracle’s acquired BlueKai, Compendium, Eloqua and Responsys marketing technologies with Oracle Social Cloud. One of the industry’s most advanced cloud-based marketing solution, the Oracle Marketing Cloud delivers the enterprise-capabilities marketers need to quickly and easily unify customer data, engage the right audiences, and deliver high-performing marketing programs.

“Increasing marketing complexity and a growing divide between marketing and IT often prevent marketers from finding and developing their ideal customers,” said Akeroyd. “To help marketers overcome these complex challenges, Oracle has combined the power and reach of Oracle BlueKai, Oracle Content Marketing, Oracle Eloqua, and Oracle Responsys with Oracle Social Cloud in the Oracle Marketing Cloud. An integrated and enterprise-ready cloud platform, the Oracle Marketing Cloud helps marketers quickly and easily optimise the customer experience and execute marketing programs that have a measurable impact on revenue.”

With data-driven solutions, Oracle Marketing Cloud enables marketers to influence customers to find the right products, remain loyal, and become “ideal customers” who serve as advocates for their brands.