Optus Sport has taken its next steps in becoming a leading Broadcaster Video On Demand (BVOD) platform by selecting Supply Side Platform (SSP) Magnite to build out its digital video advertising capabilities. The move allows brands and agencies to programmatically advertise on the Optus Sport platform in line with other leading BVOD products.
Clive Dickens, Optus VP, TV, Content and Product Development said: “Digital Video Advertising has always been a focus for Optus Sport and we are now well established with a strong core audience of passionate sports lovers, boasting over 870,000 active subscribers, making us the number one sports streaming platform in Australia.”
The BVOD revenue market continues to grow rapidly, and audiences are becoming more familiar and comfortable with over-the-top (OTT) live streaming services and adapting the way they consume video content. According to OzTAM data, over-the-top broadcast-video-on-demand (OTT BVOD) services have grown 331 per cent between 2015 and 2020, providing a focal point for Optus’s strategic growth initiatives.
This market growth and trajectory is something James Young, Managing Director of the Australian market for Magnite has seen firsthand. Speaking of the relationship James said: “We’re excited to partner with Optus Sport as their preferred sell side partner (SSP). Working extensively with Australian broadcasters, we’re well-positioned to provide the Optus Sport’s huge premium audience with a top-notch viewing experience, while providing brands with an excellent branding opportunity alongside premium and engaging programming content.”
Optus has invested in developing both the technology, and a specialised team that will bring the platform to life in market, headlined by the appointment of Jimmy Kerr to lead the newly formed Digital Video sales team as National Ad Sales Manager.
Kerr joins the Optus Sport team after nearly nine years at Seven West Media where he held a number of senior sales leadership roles, most recently as one of Seven’s Digital Group Sales Managers working on AFL, NFL and the Olympics.
Speaking of his appointment, Kerr said: “I’m thrilled to be joining Optus Sport at such an exciting time for the brand. There truly is nothing like live sport – the excitement it drives and the close connection with fans is something that offers huge impact and value to brands.”
“The team at Optus Sport have been doing a sensational job of bringing world-class football to life in Australia and I’m looking forward to helping evolve that coverage further and ensuring we take brands along with us on that journey.”
For Dickens, Optus Sport’s commitment to producing premium content has established the platform as a leading player in the BVOD landscape. With over 1,189 live matches broadcast annually, resulting in over 3.4 billion streamed minutes consumed in 2020, the platform has established a high-value, consistent and engaged audience that brands can now leverage.
“We’re continuing to focus on providing better advertising capabilities for our advertising partners by working with Magnite, who is a proven performer in the live sport OTT environment.”
Please login with linkedin to commentOptus Sport
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]