B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Optus Sport Adopts Magnite To Bolster Video Advertising Capabilities
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Optus Sport Adopts Magnite To Bolster Video Advertising Capabilities
Media

Optus Sport Adopts Magnite To Bolster Video Advertising Capabilities

Staff Writers
Published on: 12th February 2021 at 11:58 AM
Staff Writers
Share
4 Min Read
SHARE

Optus Sport has taken its next steps in becoming a leading Broadcaster Video On Demand (BVOD) platform by selecting Supply Side Platform (SSP) Magnite to build out its digital video advertising capabilities. The move allows brands and agencies to programmatically advertise on the Optus Sport platform in line with other leading BVOD products.

Clive Dickens, Optus VP, TV, Content and Product Development said: “Digital Video Advertising has always been a focus for Optus Sport and we are now well established with a strong core audience of passionate sports lovers, boasting over 870,000 active subscribers, making us the number one sports streaming platform in Australia.”

The BVOD revenue market continues to grow rapidly, and audiences are becoming more familiar and comfortable with over-the-top (OTT) live streaming services and adapting the way they consume video content. According to OzTAM data, over-the-top broadcast-video-on-demand (OTT BVOD) services have grown 331 per cent between 2015 and 2020, providing a focal point for Optus’s strategic growth initiatives.

This market growth and trajectory is something James Young, Managing Director of the Australian market for Magnite has seen firsthand. Speaking of the relationship James said: “We’re excited to partner with Optus Sport as their preferred sell side partner (SSP). Working extensively with Australian broadcasters, we’re well-positioned to provide the Optus Sport’s huge premium audience with a top-notch viewing experience, while providing brands with an excellent branding opportunity alongside premium and engaging programming content.”

Optus has invested in developing both the technology, and a specialised team that will bring the platform to life in market, headlined by the appointment of Jimmy Kerr to lead the newly formed Digital Video sales team as National Ad Sales Manager.

Kerr joins the Optus Sport team after nearly nine years at Seven West Media where he held a number of senior sales leadership roles, most recently as one of Seven’s Digital Group Sales Managers working on AFL, NFL and the Olympics.

Speaking of his appointment, Kerr said: “I’m thrilled to be joining Optus Sport at such an exciting time for the brand. There truly is nothing like live sport – the excitement it drives and the close connection with fans is something that offers huge impact and value to brands.”

“The team at Optus Sport have been doing a sensational job of bringing world-class football to life in Australia and I’m looking forward to helping evolve that coverage further and ensuring we take brands along with us on that journey.”

For Dickens, Optus Sport’s commitment to producing premium content has established the platform as a leading player in the BVOD landscape. With over 1,189 live matches broadcast annually, resulting in over 3.4 billion streamed minutes consumed in 2020, the platform has established a high-value, consistent and engaged audience that brands can now leverage.

“We’re continuing to focus on providing better advertising capabilities for our advertising partners by working with Magnite, who is a proven performer in the live sport OTT environment.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Optus Sport
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?