OPINION: Pronouns In Email Signatures Equivalent To Baking Cupcakes For Pride Bake Sale

OPINION: Pronouns In Email Signatures Equivalent To Baking Cupcakes For Pride Bake Sale

With Mardi Gras right around the corner, Zoe-Chan-Iverach (centre right), out-of-home producer at oOh!media’s creative and innovation hub POLY explains why diverse leadership is essential for modern businesses and putting pronouns in email signatures simply doesn’t cut the mustard.

If you had asked me early in my career what makes a good leader, I would have been hard-pressed to give you an answer

Back then, my perception of leadership was largely shaped by the narratives of business leaders celebrated for their roles on Fast 100 companies or for their bestselling manifestos. Similarly, if you had asked me early in my career about what makes a high-performing team, I would have likely fumbled through a response, regurgitating business acumen tailored to a heteronormative, able-bodied, predominately white workforce where the employee ratio skewed against ethnic and diverse employees.

As a Chinese Australian woman and member of the LGBTQIA+ community, in 2024, as I reflect on all the ways I’ve learnt to use my voice and stand each day in my authentic self among my peers and professional network, how fortunate am I that times have evolved. Looking back, I can barely recognise the young woman I once was – when I first started my career, and for good reason. Transitioning from the fashion and ecommerce industry – where diversity often took a back seat to uniformity in body diversity and performative gender norms — into the realm of creative technology within the media industry has taught quite me a few things.

Firstly, while studies in organisational diversity exist, they have evolved tremendously. We now have more than just anecdotal evidence; we have quantitative data that points directly to the positive correlation between high performance and positive outcomes when members of diverse minority groups work in environments that support diverse and collaborative workplaces. With these statistics in hand, it’s with a bittersweet churn in my stomach that I remember my earlier days; working within environments ranging from those that scarcely acknowledged diversity as a concept, and those that acknowledged events such as Harmony Day or Mardi Gras events but held no internal policy to build true diversity from the inside out. How different my professional (and personal) development may have been, had we known then what we know now.

Although I’m now fortunate to work within a team and broader stakeholders who embrace inclusivity with respect, there is still the daily reality. For me this involves navigating moments of coming out, gender-dropping my female partner more frequently than I thought I would need to and recognising when I’m the only identity-diverse person in a room.

Secondly, I am aware of the privilege afforded by my position, which enables me to have a greater impact in shaping diverse outcomes within a creative and innovation team, that can influence audiences across oOh!’s Out of Home media network. It can be incredibly frustrating to see the media industry continually grappling with token representation. The desire for visibility from identity diverse backgrounds has evolved beyond simply seeing ourselves on a screen or in the room. After all, we’ve seen the research and we know that the positive correlation between team diversity and overall performance is only enhanced when an organisation intentionally fosters an environment that promotes inclusivity and learning from diversity.

While I confess, I am but a small voice of a larger community, it’s easy to see that allowing members of the LGBTQIA+ community to use pronouns in our email signatures is the equivalent of baking cupcakes for a Pride bake sale. Instead, true progress lies in affording minority communities more input into shaping the organisational structure and harnessing the benefits of compositional diversity. In short, it’s time to move beyond symbolic gestures — scrap the cupcakes and let us have more input into the event planning and decision-making process!

oOh! is the official Out of Home media partner for the Mardi Gras.

Please login with linkedin to comment


Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]