Openpay Launches Into OpenMay 2022 With Announcement Of New Head Of Marketing

Openpay Launches Into OpenMay 2022 With Announcement Of New Head Of Marketing
SHARE
THIS



Leading payments fintech Openpay (ASX: OPY) has launched its annual OpenMay campaign, spanning across digital OOH, paid social and owned channels in collaboration with agency partners Ryval and Keep Left.

This year’s campaign centres on consumers celebrating paying their way and on their own terms with Openpay’s flexible plans and payments. Customers can expect to enjoy a-May-zing deals all month long from some of Australia’s largest brands and receive exclusive discount codes across Retail, Home, Auto and Health.

This year’s OpenMay campaign is led by newly appointed ANZ head of marketing, Kathryn Grant, who recently joined the business from international payment solutions provider, WEX.

“We are excited to bring OpenMay to market again as we know consumers are always looking to shop smarter, save money, and better manage their finances. We’ve got more partners offering more discounts this year so coupled with Openpay’s longer payment plans, this should see customers extracting greater value from their purchases. It’s about consumers getting what they want at the best price, with the greatest flexibility over how they spread the cost,” said Grant.

“The 2022 OpenMay event is shaping up to be our best ever. With exciting offers and discounts across our diverse range of merchants, there really is something for everyone.”

Openpay’s Buy Now Pay Later (BNPL) financing solution extends beyond the traditional “pay-in-four” model by facilitating plans up to $20,000 in value with payback terms of up to 24-months. This “BNPL 2.0” product lends itself to bigger ticket home improvement, automotive or even health purchases, as well as more traditional, smaller retail purchases over shorter payment terms.

Held annually, OpenMay puts the spotlight on Openpay’s merchant partners who offer substantial discounts on their goods and services during the event period.

Last OpenMay, through an integrated digital campaign, Openpay achieved Total Transaction Value (TTV) growth and new customer sign ups. In total, last year’s campaign reached over 5 million Australians and resulted in over 50,000 app downloads.

This year, OpenMay will return with over 50 participating merchants. Notable brand names include House, Nine West, Glue Store and Spotlight, who will offer exclusive discount codes ranging from 10% up to 60% off.

Please login with linkedin to comment

openpay

Latest News

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]

In Adland, Inexperience IS A Virtue!
  • Opinion

In Adland, Inexperience IS A Virtue!

Young Lions winner Summer Treseder says junior voices in adland need to be heard. Arguably not their music, however.

Opinion

by B&T Magazine

B&T Magazine
Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’
  • Campaigns

Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’

Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity
  • Technology

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers
  • Marketing

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers

Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]