oOh!media’s retail media business, reooh, has made two senior appointments to capitalise on the fast-growing retail media sector.
Experienced retail specialist Barry McGhee joins oOh! as general manager of reooh with Brad Morris working alongside McGee as product lead.
Retail media is one of the fastest growing media sectors and is predicted to hit $3 billion in Australia by 2025. Reooh makes it easier for retailers to launch custom digital Out of Home screen networks within in-store environments, driving incremental revenues for retailers and advertisers by influencing buying behaviour closer to the point of purchase.
L to R: Barry McGhee, Neil Ackland and Brad Morris
Reooh is a turnkey marketing solution that enables multi-platform media network activation with best-in-class support for asset procurement, operations, content management, data partnerships and customer experience, backed by oOh!.
Reporting to Neil Ackland, oOh!’s chief content, marketing and creative officer, McGhee has extensive experience in retail media and launched WPP’s Triad Retail Media in Australia. He was also managing director of Dynamic Yield, a marketing stack that personalises customer experiences in a retail context.
Morris joins reooh from media intelligence company Isentia and has a 20-year career in product management and marketing roles.
Ackland said: “Retail media is more complex than simply purchasing digital screens and switching them on. Barry’s expertise will assist retailers in identifying opportunities and positioning them for success in developing their own retail media businesses. We are already in active conversations with a number of retailers wanting to leverage oOh!’s deep understanding of building and monetising digital screen networks to drive new revenues and Barry and Brad will accelerate reooh’s growth.”
McGhee added: “Retail media is booming, and many retailers are recognising that in-store digital networks can drive significant new revenues to their bottom lines, while enhancing customer experiences at the point of purchase or interaction. I look forward to working with retailers across Australia and New Zealand on how they can access oOh!’s deep retail media knowledge in creating their own screen networks.”
An announcement on the first major retailer to partner with reooh will be made in coming weeks.
Please login with linkedin to comment
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]