oOh!media Names Leadership Team For New Creative Hub, POLY

oOh!media Names Leadership Team For New Creative Hub, POLY
B&T Magazine
By B&T Magazine
SHARE
THIS



POLY, the creative and content innovation hub from oOh!media, has announced the leadership team who will work alongside advertisers and agencies to push out of home’s creative boundaries.

Launched in May, POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when they are on the move.

L to R: Richard Moore, Raen Waghorn-Hughes, Neil Ackland, Tara Iwamoto & Peter Galmes

Creative director Peter Galmes is an award-winning marketing specialist with expertise in digital, experiential, PR and social. With over 20 years’ experience, he joins POLY from Ogilvy and has worked at other leading agencies including We Are Social, DDB and TBWA on some of the world’s biggest technology, pop-culture, and entertainment brands, including Netflix, Samsung and Volkswagen.

Tara Iwamoto is POLY’s head of operations and creative and was previously director of studio operations at oOh! She joins from US-based pop-culture site POPSUGAR, where for seven years she held senior leadership positions with responsibilities for driving strategy, operations, and innovation.

Head of content, Raen Waghorn-Hughes, is a content and marketing professional with more than 10 years’ experience across both publisher and brand operations at publishers including Junkee Media and Fairfax

Rounding out POLY’s leadership team is production director Richard Moore who has over six years’ experience working in Out of Home starting at oOh! three years ago as creative production manager before being promoted to lead the company’s production capabilities.

Neil Ackland, POLY CEO and chief content, marketing and creative officer, oOh! said: “The reaction since launching POLY has been incredibly positive with marketers and agencies embracing the opportunity to push the boundaries of creativity in Out of Home.

“We have built a team that thinks idea first, but with a depth of knowledge and IP in Out of Home, which we think offers something unique and compelling in a space that is only going to grow and innovate.

“oOh! remains focused on attracting and retaining the best talent in market and in Peter, Tara, Raen and Richard, we have assembled a leadership team of experienced creative leaders and I’m delighted to be working alongside them all and the rest of the 20-strong POLY team.”

 

 

Please login with linkedin to comment

oOh!Media POLY

Latest News

Study: 37% Of Aussies Admit To Reading Gossip Mags; With Adelaide Women Their Biggest Fans
  • Media

Study: 37% Of Aussies Admit To Reading Gossip Mags; With Adelaide Women Their Biggest Fans

A new survey conducted by magazine and newspaper subscription service Readly found that celebrity gossip mags are a popular guilty pleasure with more than a third of Australians (37 per cent) indulging in the habit. Perhaps unsurprisingly the biggest cohort of gossip and entertainment magazine readers were women (41 per cent) aged 30-39 followed by […]

Fabulate Names Marie Galinsky As National Sales Director
  • Marketing

Fabulate Names Marie Galinsky As National Sales Director

Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children
  • Campaigns

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children

A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer
  • Technology

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer

Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]

Triple M Comes Out On Top Amongst Footy Shows In Survey 4 Results
  • Media

Triple M Comes Out On Top Amongst Footy Shows In Survey 4 Results

Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering almost double the listeners of any other commercial competitor, according to today’s Survey 4 radio ratings results. Triple M’s AFL coverage across Melbourne, Adelaide and Perth reported a cumulative audience of 679,000, while Triple M’s NRL coverage has an audience of […]

VMG Appoints Brendan Harper As Frontier Media Queensland GM
  • Media

VMG Appoints Brendan Harper As Frontier Media Queensland GM

Independent Australian-owned media company VMG has announced the appointment of Brendan Harper (pictured) as general manager and group business director to lead media planning & buying agency, Frontier Media in Queensland. His appointment follows the departure of Queensland director Alexandra Paton, who has been with Frontier Media for more than 15 years. Harper holds extensive […]

Havas Australia Appoints OIS As Third-Party Verification Partner
  • Advertising

Havas Australia Appoints OIS As Third-Party Verification Partner

Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review. Australia is among the top 10 global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, […]

BetterBriefs Unveils New Best Practice Guide Addressing Industry Shortcomings
  • Media

BetterBriefs Unveils New Best Practice Guide Addressing Industry Shortcomings

BetterBriefs will today unveil a new best practice guide, The best way for a client to brief an agency, co-authored by Mark Ritson and in partnership with the IPA, at the IPA Business Growth Conference. After shocking the world of advertising last October with the painful and alarming truths about the enormous misalignment between marketers […]

OLYMPUS DIGITAL CAMERA
  • Advertising
  • Opinion

Why Trust, Not Crypto, Is Today’s Most Valuable Online Currency

In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

Nine’s Radio Stations Bag Best Ever Survey 4 Results
  • Media

Nine’s Radio Stations Bag Best Ever Survey 4 Results

GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]