oOh!media today announced that Chief Customer Officer David Scribner will leave the business to pursue new senior opportunities, after having successfully designed and implemented a quality customer-centric business agenda.
Since his appointment in 2018, Scribner has led the company’s transformation of its sales, marketing and data, which has seen oOh!’s proposition in the market evolve to make buying Out of Home media more efficient and effective.
Scribner was employed as the Chief Customer Officer to help the business achieve its plans to visibly change its market perception and value proposition by 2020.
oOh! CEO Brendon Cook said Scribner had successfully raised all areas of client understanding during his tenure, and driven a customer-centric culture in how the company operated.
“David established a fantastic foundation for our customer focused approach in the business and, as a result of his infectious passion for Out of Home, inspired many colleagues on the powerful medium it can be for delivering ROI and brand outcomes to clients,” Cook said.
“With the advent of COVID-19, the executive team has been doing a deep dive review of the business to determine our current and future needs.
“In that process it was evident from the work of David and others that we had all the right pieces in all the right places to deliver a customer focused offering to Australian advertisers and agencies.
“It also became clear to both David and I that we needed to realign our business structure to cater for future requirements, and that the Chief Customer Officer role moving forward would not provide David with the professional fulfilment he wanted, nor would it deliver significantly to business growth.
“David agreed that it was best for both him and the business that he stepped aside, leaving behind a legacy that included his significant contribution to the Adshel integration, the
refocus of our themes for the future, and the tireless work to ensure the business is COVID fit.
“We wish to thank him for his high-quality contribution, and wish him the best for the future.”
Scribner said his decision to step aside was not an easy one as he loved so much about the industry, the role and the company.
“I loved the fact that I was working in Out of Home, that I was part of the evolution of the medium and that I worked with a great team in a good business.
“However, I recognised that the time had come to move on, as there was not much more that I could contribute to the business in this current environment.”
Scribner will start transitioning out of the role in the coming week, with Cook initially taking responsibility for the customer functions until the realigned structure is formalised.