B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

Staff Writers
Published on: 10th December 2018 at 9:28 AM
Staff Writers
Share
3 Min Read
SHARE

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data.

The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!.

Audience data from MOVE shows oOh!’s reach is unmatched by any other in the country through its diverse products which now includes the newly added Commute by oOh! offering made up of street furniture, rail, live and immerse.

oOh! chief executive Brendon Cook said with the integration and re-brand of Adshel assets to commute by oOh!, the company’s focus will be on demonstrating the powerful proposition it offered advertisers to engage with and influence audience behaviour.

“Our long-term strategy is to offer a diverse portfolio of media and advertising opportunities to reach the right audiences, at the right time, with contextually relevant creative,” Cook said.

“The Commute by oOh! products, environments and audiences really builds upon our A World of Unmissable proposition, with brands being even more Unmissable during both the journey and at the destination.

“With the added environments, we can help brands reach their audiences where ever they are; be it while they are commuting – either by road, air or rail –  shopping, at work, studying, having a coffee or out to be entertained.

“This is underpinned by powerful audience data for each of our sites and an integrated content offering.

“What’s more Out of Home has proven to be one of the top performing mediums when it comes to driving a positive return on investment.

“We are now well placed to accelerate the growth of our business and see Out of Home reach 10 per cent of the total media spend, by showing more advertisers the value we provide to brands and how our assets can help build their brands.”

The Commute by oOh! product portfolio joins oOh!’s wider portfolio which also includes:

  • Road: Roadside billboards in metropolitan and regional markets in each state and territory of Australia;
  • Fly: Major and regional airports across the country;
  • Retail: large and small format signs and screens in more than 540 centres nationally;
  • Edge: Experiential marketing division to execute brand sampling and activations;
  • Locate by oOh!: a multi-channel placed-based media solution including office towers, cafés, study, gyms, venues and health centres; and,
  • Content platforms: Including Junkee, UniJunkee, Punkee and The Upsider.
Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: adhsel, oOh!Media, Out Of Home, outdoor
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Attention Is The New Currency & Creators Are Earning It
17/06/2025
“The Traditional Product Development Process Gets Bottlenecked”: Amplitude, Inc. Debuts Amplitude AI Agents
17/06/2025
PR Agency Zeno Australia Retains Automotive Brand Chery Australia
17/06/2025
MYOB Celebrates Unity Among Competitors In Bold Campaign
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?