B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: oOh! Gears Up To Add 13 New Roadside Billboards Across Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > oOh! Gears Up To Add 13 New Roadside Billboards Across Australia
Advertising

oOh! Gears Up To Add 13 New Roadside Billboards Across Australia

John Hanrahan
Published on: 17th May 2016 at 10:40 AM
John Hanrahan
Share
3 Min Read
SHARE

oOh!media is set to expand its digital roadside footprint by almost one third since the beginning of the year, with the construction and conversion of 13 premium large billboards across Australia.

This will take the company’s roadside digital assets to 39, with more digital billboards in the pipeline and expected to be completed by the end of the year. In total, the company has more than 5,000 digital screens across its product offering.

oOh!’s group director of road, Noel Cook, said the expansion of oOh!’s digital portfolio was strategically driven, to deliver premium sites that meet key criteria.

“We are not simply going out and converting any roadside billboard,” Cook said.

“Primarily we are digitising billboards in premium locations that deliver maximum reach and return on investment for advertisers and complement our leading national digital and static inventory across our eight audience environments.

“These new developments, coupled with our data and measurement investment, will further enable us to provide advertisers with the right format, to deliver the right message at the right time and to the right audience.”

The 13 new digital billboards include key sites in New South Wales, Victoria, Queensland, South Australia, and Western Australia.

“Collectively these sites reach almost three million Australians, with more than 15 million contacts a week,” Cook added.

“These latest additions boost digital coverage to the North West pocket of Sydney at Epping and Pennant Hills, and the extremely busy M3 at the ever expanding Homebush Bay precinct.

“It also grows our Melbourne coverage to include three premium spectaculars –  one in St Kilda and two on the major traffic corridor of the West Gate freeway – which complements our current, extensive CBD exposure.

“While in South Australia, Queensland and Western Australia, this latest release of digital billboards continues to develop strategically important and premium locations within the greater metropolitan markets of each capital city.

“We have invested significantly in our digital billboard inventory to ensure we have the most premium national coverage and to continue to strengthen our position of providing the largest reaching digital Out Of Home network in Australia.”

The 13 new sites are located at:

New South Wales: Beecroft Road, Epping N/B; Beecroft Road Epping S/B; West Pennant Hills Road, West Pennant Hills; Homebush Bay Drive / M3, Homebush

Victoria: St Kilda Junction, St Kilda; City Link, North Melbourne S/B; City Link, North Melbourne N/B

South Australia: Port Road, Bowden; Hindley & Morphett, Adelaide; Dequetteville Terrace, Adelaide

Queensland: Gateway Motorway, Brisbane S/B; Gateway Motorway, Brisbane N/B

Western Australia: Murray Street, Perth

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AMSRS Research Effectiveness awards, MYOB, noel cook, RTB, YouTube
Share
John Hanrahan
By John Hanrahan
Follow:
John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?