The On Her Game podcast hosted by sports journalist, Sam Squiers, has partnered with PUMA to create a six-episode special as part of PUMA’s “She Moves Us” campaign.
The partnership will provide a female perspective in a field that has traditionally been dominated by men.
This is the first time that PUMA has partnered with a podcast in Australia as the brand establishes itself as a leader in gender equality by giving female athletes a platform to raise their voices and call for change in sport.
In the episodes, Squiers speaks to elite PUMA sportswomen and PUMA partners about their challenges, triumphs, and setbacks, to get to know the person behind the athlete and learn what it takes to get to the top of their field.
The interviews focus on how female athletes and businesswomen would like to see a change in sport and will feature exclusive never-before-told stories.
Squiers will speak to elite PUMA champions and trailblazers from the PUMA family across a number of sporting codes including netballer Jemma Mi Mi from the Queensland Firebirds, rugby league player and captain of the Brisbane Broncos Ali Brigginshaw in her first podcast interview and Peggy O’Neal, President of the Richmond Football Club.
On Her Game host, Sam Squiers said, “through candid conversations with six of Australia’s top athletes and sports administrators we will hear women raise their voices, challenge expectations and inspire the next generation of would-be athletes.”
“PUMA is a perfect partner for On Her Game; we both want to empower women athletes to share their stories, raise their voices and create a positive future for women in sport.”
PUMA Oceania General Manager, Daniel “Pancho” Gustein, said, “for many men, and even women, they shy away from discussing gender issues for fear it may negatively impact their career. We have made a commitment to drive for equality on and off the field. ”
“Creating an environment for important and high impact stories that stimulate thought, encourages ongoing dialogue and supports positive change is an important part of that commitment.”
“The podcast series in the Oceania Women’s 2021 campaign are filled with poignant moments of truth – I have found it inspiring, insightful, and valuable and encourage everyone, especially the men out there, to have a listen because you will enjoy it and you will be better for it.”
SCA Head of Commercial – Podcast and Partnerships, Kim Norman, said: “the On Her Game podcast with Sam Squires offers PUMA an engaging platform with an established audience base, that enables female athletes to tell their inspirational stories of resilience.
“Marketers globally are looking at new ways to reach new audiences. With 6.6 million Australians listening to podcasts each week, brands are choosing podcasts to establish relationships with engaged audiences and build brand recognition. The personal nature of podcasting allows them to have a one-to-one conversation, in a natural way and in a premium environment.”
“The right podcast delivers an authentic story for a brand that can be amplified and drive audience engagement and the PUMA partnership with On Her Game is a wonderful example of how this can work.”
On Her Game, produced by LiSTNR’s Lindsey Green, is a weekly podcast published every Friday, from 21st May, and is available on the LiSTNR app.
