Omnicom Media Group China is pleased to announce the appointment of Adam Hodgson, as head of measurement—marketing sciences.

In his new role Hodgson will lead the ROI measurement team, focusing on measuring the impact and performance of client marketing investment, through the establishment of systems and processes designed to optimise communication effectiveness and budget efficiency across OMD and PHD.

Hodgson joins Omnicom Media Group from Ipsos Australia where he was the media technical director, leading a unit focused on building a cross-channel media research platform enabling both media owners and agencies to conduct smarter strategic planning and buying.

For more than 20 years, Hodgson has worked with both local and international clients across Asia-Pacific, including Visioncare, Pernod Ricard, Philips, Beiersdorf, Cerebos, L’Oreal, Hyundai, Pfizer, Johnson & Johnson and more.

Hodgson has served in senior research and analytical roles, using data and analytics to help clients enhance their marketing ROI through the introduction of processes that enable more intelligent and targeted investment decisions to be made.

“We are thrilled to have someone of Adam’s caliber and experience to help shape and define our measurement offer,” said Doug Pearce, CEO, Omnicom Media Group, Greater China.

“As a network, we are focused on continuously driving high-end, ROI-centric performance for our clients and in our digitally-connected media environment, this is an area of growing importance.

“Adam has worked extensively across Asia and is well regarded within the agency and research businesses as one of the best in a specialised field, and we know clients rate him highly. We are so pleased to be able to convince him to return to Asia and to live and work in China. This is a coup for Omnicom Media Group and all of our clients.”

Of his recent appointment, Hodgson said, “I am very much looking forward to working with the Omnicom Media Group team in the critical areas of data management and investment accountability.

“As communication options rapidly expand in China and more data becomes available, clients are increasingly asking about marketing effectiveness and efficiency. This is an exciting role with a great company where my focus will be on answering these important questions.”