B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Omnicom CEO John Wren: “We’re Responding With AI As If Our Hair Were On Fire”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Omnicom CEO John Wren: “We’re Responding With AI As If Our Hair Were On Fire”
Media

Omnicom CEO John Wren: “We’re Responding With AI As If Our Hair Were On Fire”

Staff Writers
Published on: 19th July 2023 at 10:26 AM
Staff Writers
Share
3 Min Read
Omnicom boss John Wren is upbeat about the hold co's performance.
Omnicom boss John Wren
SHARE

New York-based holding company Omnicom has reported organic revenue growing 3.4 per cent to $US3.61 billion for the June quarter and used the announcement to confirm its commitment to all things AI where it declared it wanted to be “leaders in this area”.

Omnicom is the first of the holding companies to report its Q2s and said the 4.3 per cent year-to-date growth put the company on track with full-year expectation of between three and five per cent. You can read all the numbers HERE.

Commenting in the numbers, John Wren, chairman and CEO of Omnicom, said: “Organic revenue grew 3.4 per cent in the second quarter and 4.3 per cent year-to-date, placing us comfortably within our expected range and driving strong growth in earnings per share.

“While the balance of the year will continue to see economic uncertainty, we are entering a dynamic and exciting new era for our company. Omnicom has secured leading positions in generative AI technologies and partnerships to deliver on our promise to achieve the best outcomes for our clients and increase the operational efficiency of our company,” he said.

However, it was Wren’s comments around AI that caught much of the attention.

“We’re responding with AI as if our hair were on fire,” said Wren. “We want to be leaders in this area.”

His comments mirror WPP boss Mark Read saying the exact same thing a couple of weeks ago.

Wren said “generative AI will have a profound effect on Omnicom”, including “massive opportunities to improve productivity of our people and produce better work for clients.”

Wren added: “AI can never replace the inspiration and genius that comes from our people and creativity.

“These technological advances will simply make it faster and easier for them to develop and deploy creative ideas,” he added. “[People are] always going to be what differentiates companies like ours from everyone else. It won’t reduce the importance of creativity to the IP of Omnicom.”

Wren said he saw generative AI as a driver of organic growth as it had the potential to make people more efficient at their jobs while making it easier to prove to clients the ROI on every dollar they spend.

“I believe that will lead to increased organic growth over the near and long term,” he said.

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: john wren, Omnicom
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?