OMD Sydney have appointed Gideon Hornung to the position of head of strategy on McDonald’s. Gideon joins OMD from his role as strategic lead at Mindshare.

With over 10 years’ experience in the industry, Hornung has led the strategic product for a number of clients in Australia, including NAB, GE, Carlton & United Brewery and Danone. Hornung brings with him a deep understanding of consumers and retail, having previously worked 5 years client side across marketing and insights at organisations such as Coles.

This appointment serves as a further reinforcement of OMD’s elevated strategic offering, as seen with the recent hire of Mat Rawnsley from The Monkeys and Dan Bye from M&C Saatchi.

Gavin Gibson, OMD national head of strategy said, “It’s with great pleasure that we welcome Gideon back into the strategy team, who will play a pivotal role in pushing our product forward both internally and with McDonald’s ”

Hornung said of his appointment “I’m thrilled to be part of the OMD team, their scale and diversity of specialist services puts us in a strong place to help McDonald’s connect with their customers and really drive the business forward.”

Gideon will report to Gavin Gibson, effective immediately.