Old Spice Unveils Spoof Ad That Is So Spoofy It May Actually Be Real

Old Spice Unveils Spoof Ad That Is So Spoofy It May Actually Be Real
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Men’s fragrance brand Old Spice is back with its latest campaign that, it must be said, is so odd even B&T’s not entirely sure what the hell’s going on.

The work of famed US agency Weiden+Kennedy, the 45-second spot is promoting the brand’s new shampoo-in-a-can called Dry Shampoo. Which is an actual thing, apparently.

But that’s not all. The campaign also enables users of said shampoo-in-a-can to be immortalised with their very own car hood ornament modelled in their likeness. We warned you it got weirder.

To win a bonnet-inspired miniature of yourself, participants need to post a headshot including the hashtag ‘#breathoffreshhair’ and tell Old Spice why they deserve to win a little hairy head to affix to their vehicle

Anyways, let the madness wash over you below:

 

 

 

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Ad campaigns Old Spice weiden+kennedy

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