Australia’s largest public relations and communications agency, Ogilvy PR Australia, has rebranded to opr and established itself as a separate entity within WPP AUNZ.
The new opr agency brand signifies a nod to its Ogilvy heritage, a new direction and a new phase in the agency’s history as it leaves the Ogilvy network, reinforcing its mission to lead the Australian marketplace in terms of capability and results.
opr CEO Richard Brett said: “Our new name reflects the power of the letter O in our heritage. Yet as we evolve the agency we have thought hard about our purpose and what we do best for clients. Our new strapline ‘believability is our business’ reflects the importance of truth and factual storytelling in the era of fake news and ‘alternative facts’. Our discipline is uniquely placed to help organisations and brands navigate these new complexities. We are excited about the future and what additional opportunities it will bring for our people and our clients.
“Since its creation in 2001, Ogilvy PR has always been a specialised, unique and highly focused group of people engaged in communications with a fantastic and very special culture. It has become the leader in its field; providing unparalleled expertise across brand marketing, technology, public affairs, government relations, corporate communications, healthcare, B2B and employee engagement.”
Brett will continue to lead the rebranded organisation, with all other team, structure clients, values and vision remaining unchanged. opr will also remain the preferred public relations partner to Ogilvy in Australia, and continue to work with the Ogilvy PR APAC network on a range of clients.
Kieran Moore, CEO WPP AUNZ PR & PA continued: “The opr brand provides a new position in the marketplace, the business otherwise continues as usual. It will continue to service our outstanding and market-leading clients, our talented team will continue to provide best-practice communications campaigns and programs and our strong relationship with the broader WPP family remains. Same leadership, same talent, same expertise – and a different name.”
opr’s new moniker will be seen on all its assets including website, social presence and credentials from this week. “Reworking our own brand and position is a further demonstration of the incredibly diverse and deep expertise opr offers,” Brett continued. “It has been a fantastic and exciting process for everyone involved and we look forward to continued success as opr.”
opr’s other brands Pulse, Howorth and Parker & Partners continue to operate as specialist divisions whilst Ogilvy PR Health becomes opr health, and Ogilvy Impact becomes opr Employee Experience.
Mike Connaghan, CEO WPP AUNZ said: “opr has grown to be the biggest and most respected communications agency in the country, and we are both excited and supportive of this move as the company heads to its 18th birthday”.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]