Ogilvy Sydney has announced the appointment of Dr Juliette Tobias-Webb to the role of behaviour change lead for OgilvyChange and Jason Westerman as senior strategy director.

Ogilvy Sydney’s chief strategy officer, Toby Harrison, said the agency’s over-riding focus was to appoint best-in-class professionals with skills and experience across many different disciplines in order to meet the ever changing needs of clients and their customers.

“Every business is different requiring a very specific type of talent with an ability to work in a very precise way,” he said.

“Ogilvy uses its team of highly-connected specialists to collaborate and draw on each other’s different skills in order to respond to a client’s needs in a bespoke and effective manner.

“Having professionals of Juliette and Jason’s calibre as part of our team puts Ogilvy at the forefront of the behavioural science and customer experience disciplines, and I am delighted to welcome them both on board.”

Tobias-Webb was most recently a research fellow with The Behavioural Insights Team in Sydney, and prior to that, achieved her doctorate at the University of Cambridge by completing a PhD in Psychology. She has also enjoyed stints as a lecturer and research officer at a number of institutions including University of BC (Canada), the Brain & Mind Research Institute, University of Sydney and Bond University (Queensland).

On her new appointment, Tobias-Webb said: “I am delighted to join an agency with such a strong commitment to behavioural science. I believe it’s a crucial part of a modern agency’s strategic offering.

“Joining Ogilvy will allow me to combine my love of brain science and how it influences behaviour with some of the best creative minds in the industry. Together, we will develop practical and innovative solutions and create measureable changes to our client’s brands.”

Westerman was previously the client services director at Red Engine. Prior to that, he worked as the director of planning and content at TheFARM Digital.