Ogilvy CommonHealth Introduces ‘Stefan The Stool Expert’ For Constipation Relief Brand Coloxyl

Ogilvy CommonHealth Introduces ‘Stefan The Stool Expert’ For Constipation Relief Brand Coloxyl
SHARE
THIS



Ogilvy CommonHealth has developed a light-hearted character to discuss the awkward topic of constipation as part of a new campaign for Aspen Pharmacare’s brand, Coloxyl.

‘Stefan the stool expert’ features across the campaign executions, and aims to diffuse embarrassment about the issue of poo regularity by discussing and comparing stools… of the chair variety.

Ogilvy CommonHealth’s creative director, Toby Pickford, said the campaign, which also includes radio, online content, digital ads, and POS materials, is aiming to reach a younger audience that may not be aware of Coloxyl or how it works.

'Stefan the stool expert' (Coloxyl campaign) [1]

“It’s a stunningly simple, yet very powerful idea, because it tells it like it is. It normalises the problem and offers sufferers a solution without embarrassing or patronising them,” he said.

“Nobody has spoken about constipation in this way and it takes a great agency-client relationship to make that happen.”

Pickford said that while this was the first campaign to feature ‘Stefan the stool expert’, his personality would be built further in future executions.

'Stefan the stool expert' (Coloxyl campaign) [2]

Tim Small, brand manager at Aspen, said: “With constipation being a condition that is not generally spoken about, we wanted to develop a campaign that would engage with consumers without making them feel uncomfortable.

We are very excited to introduce ‘Stefan the stool expert’ to Australia, to help us build awareness of Coloxyl and the benefits of soft, comfortable stools.”

CREDITS

Agency: Ogilvy CommonHealth

Creative director – Toby Pickford

Senior writer – Helene Mann

Senior art director – Michael Zivkovic

Director of brand communications – David Bailey

 

Production: Ogilvy X

Producer – Renee Nadin

Director – Peter Bloomfield

 

Media: Bohemia

 

Please login with linkedin to comment

Aspen Pharmacare Coloxyl Ogilvy Australia Stefan the stool expert

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]