Office and stationary supplier Officeworks has launched its Christmas campaign for 2017 that encourages Aussies to think more about what they choose to gift loved ones this festive season.

The campaign TVC shows a modern extended Aussie family unwrapping presents such as a camera for a new ‘point of view’, an art set to ‘open the mind’ and a Fitbit to ‘believe anything is possible’.

The campaign aims to inspire people to think differently about gift giving, and positions Officeworks as a destination for more thoughtful gifts that can have meaning beyond Christmas Day.

Launching yesterday and running until Sunday 24 December, the integrated campaign is rolling out across TV, cinema, digital, radio, print, online, social media, and in-store with the help of agency partners AJF, Columbus, Haystac, Initiative, AKQA, Track, and Tribal.

Officeworks national marketing manager Karl Winther said: “Officeworks has a wide range of creative gifts that are full of potential to broaden minds, inspire imaginations or open up a world of possibilities, all at the lowest price, guaranteed.”

CREDITS

Client: Officeworks

National marketing manager: Karl Winther

National advertising manager: Simon Davenport

Advertising coordinator: Laura Ferronato

Agency: AJF Partnership

Executive creative director: Andrew Foote

Creative director: George Freckleton

Senior art director: Dillon McKenna

Senior copywriter: Simon Gross

Agency producer: Erica Frick

Group account director: Susan Bird

Account director: Xavier Hogan

Account manager: Bonnie Olsson

Production company: Filmgraphics

Director: Ariel Martin

Executive producer: Anna Fawcett

Director of production: Shelley Farthing-Dawe

Post-production: The Editors

Melbourne editor: Grace Eyre

Sound: Final Sound