Office and stationary supplier Officeworks has launched its Christmas campaign for 2017 that encourages Aussies to think more about what they choose to gift loved ones this festive season.
The campaign TVC shows a modern extended Aussie family unwrapping presents such as a camera for a new ‘point of view’, an art set to ‘open the mind’ and a Fitbit to ‘believe anything is possible’.
The campaign aims to inspire people to think differently about gift giving, and positions Officeworks as a destination for more thoughtful gifts that can have meaning beyond Christmas Day.
Launching yesterday and running until Sunday 24 December, the integrated campaign is rolling out across TV, cinema, digital, radio, print, online, social media, and in-store with the help of agency partners AJF, Columbus, Haystac, Initiative, AKQA, Track, and Tribal.
Officeworks national marketing manager Karl Winther said: “Officeworks has a wide range of creative gifts that are full of potential to broaden minds, inspire imaginations or open up a world of possibilities, all at the lowest price, guaranteed.”
National marketing manager: Karl Winther
National advertising manager: Simon Davenport
Advertising coordinator: Laura Ferronato
Agency: AJF Partnership
Executive creative director: Andrew Foote
Creative director: George Freckleton
Senior art director: Dillon McKenna
Senior copywriter: Simon Gross
Agency producer: Erica Frick
Group account director: Susan Bird
Account director: Xavier Hogan
Account manager: Bonnie Olsson
Production company: Filmgraphics
Director: Ariel Martin
Executive producer: Anna Fawcett
Director of production: Shelley Farthing-Dawe
Post-production: The Editors
Melbourne editor: Grace Eyre