B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Officeworks Launches Second Instalment Of Back To School
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Officeworks Launches Second Instalment Of Back To School
Campaigns

Officeworks Launches Second Instalment Of Back To School

Staff Writers
Published on: 12th January 2021 at 8:08 AM
Edited by Staff Writers
Share
3 Min Read
Featured image source: YouTube/Officeworks
SHARE

Officeworks has launched the second phase of its Back to School campaign, with a series of new TVCs showing how the retailer is helping parents and carers have the “best back to school ever”.

With low prices and great savings at the centre of the TVCs, the first of two commercials shows the joy of three mums who exclaim: ‘School shop’s done’, with their three daughters letting out even louder squeals of excitement looking through their new school supplies.

The second one focuses on three dads playing cricket and realising it’s ‘almost back to school time’, while their sons joke about their dads being excited about the impending shop.

Officeworks general manager marketing & insights Jess Richmond said: “Given the many challenges that Australians have faced in 2020, we want parents to feel empowered and in control of their Back to School expenses in 2021, and even have a little fun while getting their children’s school list supplies.

“We know that many parents are time poor and have the added stress of work, home and family responsibilities, so finding the time for the Back to School shop can be challenging.

“This year, we’re helping parents save on average more than 25 per cent on their school list prices and we know these savings will continue to be important as they look for a convenient, low price alternative that takes the hassle out of getting back to school ready.”

The integrated marketing campaign continues to run across TV, radio, digital and social media, complemented by a CRM program, PR, influencer engagement and in-store activity.

Several enhancements have been made to the Officeworks website and School List Service, in a bid to help parents save time and take the guess work out of school lists in three easy steps: Upload, Compare and Save.

These include making it even easier to edit their basket, view savings and combine family purchases.

Agency partners for the campaign include:

Creative: AJF

Media: Initiative Melbourne

PR: Haystac

Featured image source: YouTube/Officeworks

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: officeworks
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?