Oath (which is now known as Verizon Media in most parts of the world) has just signed a huge global native advertising deal with Microsoft.
Through this deal, which launches this month, marketers will gain additional access to 20 per cent more native inventory through Oath Ad Platforms with ad formats on Microsoft News/MSN, including exclusive placements.
Additionally, the companies have extended their existing relationship, which delivers access to brand-safe video, display and content marketing solutions across Microsoft properties globally including MSN, Outlook and XBox.
Under the deal, Oath Ad Platforms will deliver native ad opportunities across every page of Microsoft News/MSN in more than 30 countries around the world.
The win is a massive one for Oath Ad Platforms in Australia and New Zealand, with the company having only launched its local operations in November last year.
Paul Sigaloff, managing director of Oath ANZ said: “The Microsoft native advertising deal is a major milestone in the evolution of our business in Australia and New Zealand.
“It reinforces our commitment to providing marketers and agencies access to more premium native inventory and high-performing ad formats available through Oath Ad Platforms.”