NSW Health Rolls Out The Winter Flu Campaign On Escalator Hand Rails

NSW Health Rolls Out The Winter Flu Campaign On Escalator Hand Rails
SHARE
THIS



NSW Health is today launching an educational campaign by using a new OOH medium – rolling out the message on shopping centre handrails.

The NSW Health Winter Flu Campaign aims to reinforce healthy messages to keep people out of hospitals by avoiding illnesses such as colds and flu during winter.

Public health experts estimate that each year up to one in five people in NSW will get seasonal influenza – that equates to around 600,000 people and it is expected that up to 800 individuals will die.

To help stop the spread of disease, NSW Health needed to spread the message that it’s imperative that those medically at risk (including those pregnant or with diabetes, kidney disease, cancer etc.) get a flu shot. Additionally, the government is offering free flu shots for those at risk through their general practitioner.

To educate the community on the importance of getting a flu shot, Ad-Roller used their technology to help NSW Health spread the message. It was done through a campaign on the handrails of shopping centre escalators and travelators across New South Wales.

Armin Kuhestani, director of Ad-Roller Australia said that the OOH campaign was organised in shopping centres across New South Wales because they were able to target those with medical centres for NSW Health.

“Our technology was the perfect avenue to launch an education campaign to reach NSW Health’s target customers. Some of those medically at risk will already be visiting the shopping centres to go to their doctor’s appointments and it also may be a reminder for those simply getting their groceries that they need to make an appointment for a flu shot.”

“An average escalator ride takes 30 seconds and people can’t switch off or change the channel. This provides an excellent opportunity for clients like NSW Health that are trying to educate Australians and want more than a couple seconds to get their attention,” he said.

 

Please login with linkedin to comment

Ad-Roller Australia Belvoir St Theatre educational campaign Guidelines

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.