NRMA Insurance have launched a road safety holiday message with a new out of home campaign from creative studio Bear Meets Eagle On Fire.
The ‘Safe always arrives’ campaign features a series of cinematic images that capture the anticipation of a loved ones arrival, and will run across rural sites in NSW and Queensland.
The images were created with award winning photographer Simon Harsent, from The Pool Collective.
“In a world of complicated projects, it’s refreshing getting briefed to do a pure OOH campaign. Simon’s shot them beautifully” said BMEOF CCO and founder, Micah Walker.
CREDITS
Client: NRMA Insurance
Brent Smart: Chief Marketing Officer, IAG
Sally Kiernan: Marketing Director, NRMA Insurance
Elizabeth Stokes: Manager, Integrated Comms,
Agency: Bear Meets Eagle On Fire
Photographer: Simon Harsent
Producer: Cameron Gray
Production Company: The Pool Collective
Post / Retouching: Cream
Media: Initiative
