Sally from Home and Away is now definitely all grown up, with her alter ego, Kate Ritchie, starring in a new underwear campaign for Aussie undies brand Jockey.

The 38-years-old Nova radio host, media stalwart, Gold Logie winner and mother-of-one is the face and brand ambassador for Jockey’s new range.

 

However, spruiking the new range on Nine’s Today show, Ritchie found herself in an embarrassing stand-off with host Karl Stefanovic.

“Were you wearing your jockeys on holiday?’ Stefanovic enquired.

“I’m actually not comfortable about talking about my underwear with you, Karl,’ Ritchie laughed.

“What? You’re on national TV doing it, come on!” Stefanovic snapped back.

It’s the second time in a week that Ritchie has starred in a new campaign following on from her work in The Monkey’s new MLA ad which you can check out below.