Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

Coke rolls out latest new look & new recipe. Despite having a checkered history of rolling out new looks & new recipes.

Perth-based digital media publisher So Media Group has completed the acquisition of fellow Perth-based social media marketing ag

SCA snares ABC radio veteran Melanie Withnall who brings with her 18 years' experience & an "I Love Ita" coffee mug.

B&T tried to get "David & Goliath battle" into this Sling & Stone headline; however, it proved not possible in the end.

Some serious agency heavy hitters vying for YouTube's Skippys competition. Hopefully none will be gracious in defeat.

Aussies can now stream the iHeartRadio Music Festival live. Not that it's stopping anyone on a temporary visa either.

Global socially-led creative agency We Are Social has launched The Feed, an editorial Instagram publication tracking digital culture and trends on a global scale. 

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

NON is pioneering a whole new category of sommelier-standard 0.0% ABV wine alternatives, manufactured in a completely new way. Despite the lockdown, in 3 months NON has tripled their overseas distribution and begun work on a new NONLab production facility 6 times larger than their current space.

B&T asks, is the tedious marketing trope "low-hanging fruit" banned in the Orchard offices?

Deloitte continuing to fish in adland's pool. B&T assumes it's not using worms for bait but rather large pay cheques.

TIME unveils its 100 most influential list & mercifully sans any real estate agents, influencers, WAGS or anti-vaxxers.

Posted 13 hours Ago

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GPJ MD Caleb Bush announces move to Europe. Has a low-mile 1998 Suzuki Swift on Gumtree if anyone's interested.

One notable impact of lockdown has been B&T's desire to cook and then consume an entire roast dinner at 10am.

Posted 14 hours Ago

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B&T has gone for "Aussie TikTok star" in this headline. That could've been easily supplanted by "dickhead" or "f@ckwit".

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Footy team flop again this season? Well, Twitter now proving the platform for all coach & underperforming player abuse.

Posted 14 hours Ago

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Sadly, no news of an Ossie Ostrich return, but Nine's annual Upfronts were definitely less bum-numbing than years past.

Posted 14 hours Ago

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B&T enjoyed the Making It Australia premiere last night. Admittedly, we had no compulsion to want to make anything.

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Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

Some 42% of Aussies say they don't feel represented by advertising. It was zero per cent for Coles Big Red Hand.

Are Media research highlights latest beauty trends. Yet no news of the return of the Boy George blush or the fake mole.

Nature unveils impressive parental leave scheme; however, it does carry the caveat of being impregnated first.

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

Posted 15 hours Ago

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Bloom to cover topics such as sexuality, mental health & relationships. Bad news if you're looking for a sponge recipe.

ARIA Awards announces the end of gendered categories. Which thankfully should shorten the event by a good 40 minutes.

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]

It's all your Nine Upfront news which sadly didn't include an impromptu version of 'New York, New York' by Mike Sneesby.