NOVA Entertainment and Fox Sports Australia have today launched a strategic commercial relationship to amplify and extend the reach of their podcasting audiences.
The partnership will see the NOVA Entertainment Podcast Network and Fox Sports become an Australian hub for sport podcast content and scalable audio advertising solutions, allowing brands to target the highly sought-after NRL, AFL, NBA, Supercars, and cricket code audiences.
“NOVA Entertainment is a powerhouse in the audio entertainment industry and we are delighted to be collaborating with them to reach their wide listener network, provide dynamic sports content, and help brands engage even more deeply with Australia’s passionate sports audiences,” Foxtel Media sports sales and partnerships director Martin Medcraf said.
“This partnership will allow devoted fans to engage with their favourite sports beyond live or streaming television broadcasts. These podcasts will be readily available at any time so that fans can choose when and how they listen—a factor that has become increasingly important to today’s audiences.”
The new partnership will create access to Fox Sports Australia’s audiences, via integration opportunities through host read and dynamic ad insertion.
NOVA Entertainment’s digital commercial director, Kane Reiken, added: “With audiences increasingly looking to extend the post-match commentary and conversation within the podcasting environment, we are excited to partner with FSA to allow brands to tap into this engaged community.
‘The partnership will see NOVA develop, package and commercialise Fox Sports Australia’s podcast audience, providing compelling brand integration opportunities.”
This new commercial relationship is part of NOVA Entertainment’s wider strategic partnership with News Corp Australia, which also includes Sky News Australia, which was formed in August 2019.
Featured image source: iStock/Benjamin Dyer
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]