Nova, Fox Sports Australia Partner On Sport Podcasts

Headphones in a studio
B&T Magazine
Edited by B&T Magazine

NOVA Entertainment and Fox Sports Australia have today launched a strategic commercial relationship to amplify and extend the reach of their podcasting audiences.

The partnership will see the NOVA Entertainment Podcast Network and Fox Sports become an Australian hub for sport podcast content and scalable audio advertising solutions, allowing brands to target the highly sought-after NRL, AFL, NBA, Supercars, and cricket code audiences.

“NOVA Entertainment is a powerhouse in the audio entertainment industry and we are delighted to be collaborating with them to reach their wide listener network, provide dynamic sports content, and help brands engage even more deeply with Australia’s passionate sports audiences,” Foxtel Media sports sales and partnerships director Martin Medcraf said.

“This partnership will allow devoted fans to engage with their favourite sports beyond live or streaming television broadcasts. These podcasts will be readily available at any time so that fans can choose when and how they listen—a factor that has become increasingly important to today’s audiences.”

The new partnership will create access to Fox Sports Australia’s audiences, via integration opportunities through host read and dynamic ad insertion.

NOVA Entertainment’s digital commercial director, Kane Reiken, added: “With audiences increasingly looking to extend the post-match commentary and conversation within the podcasting environment, we are excited to partner with FSA to allow brands to tap into this engaged community.

‘The partnership will see NOVA develop, package and commercialise Fox Sports Australia’s podcast audience, providing compelling brand integration opportunities.”

This new commercial relationship is part of NOVA Entertainment’s wider strategic partnership with News Corp Australia, which also includes Sky News Australia, which was formed in August 2019.

Featured image source: iStock/Benjamin Dyer

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