Noisy Beast & APN Outdoor Launch Melbourne City FC Tram Campaign
Independent ad agency Noisy Beast has teamed up with APN Outdoor to deliver a new, unique campaign for Hyundai A-League soccer team Melbourne City FC (MCFC) in the lead up to the 2016-17 season.
For the next eight weeks, Melbourne’s iconic ‘86’ tram will feature a MCFC-themed external wrap and interior branding, with messaging on the floor, walls and ceiling promoting the club.
The tram will traverse the city from Bundoora – where MCFC is headquartered at the City Football Academy – through Northcote, Collingwood’s Smith St, past Spring St, the heart of the CBD, Etihad Stadium and the city’s waterfront.
The tram also provided the centrepiece for MCFC’s fan event on Saturday, where the club unveiled its new away jersey as well as the tram’s new look.
![Melbourne City FC tram campaign (Noisy Beast & APN Outdoor) [2]](https://www.bandt.com.au/information/uploads/2016/09/Melbourne-City-FC-tram-campaign-Noisy-Beast-APN-Outdoor-2-750x500.jpg)
Melbourne FC players on the new-look tram with four lucky young fans.
Marquee players Tim Cahill and Bruno Fornaroli – along with Thomas Sorensen, Anthony Caceres and Neil Kilkenny – surprised four young fans on a tram ride through Melbourne’s heartland, culminating in the reveal at Flagstaff Gardens where nearly 1,000 supporters were on hand to greet their football heroes.
Noisy Beast media director Mark Bennett said Melbourne’s tram network is not just a functional part of the city.
“Trams have really become Melbourne icons,” he said. “When looking for the right platform to promote MCFC’s positioning and also engage with fans, we couldn’t look past APN Outdoor’s tram offering as a way to enhance the club’s messaging that ‘This is Our City’,” he said.
Please login with linkedin to comment
Fairfax Media Melbourne City FC Nielsen's Homescan shopper panelLatest News
There’s Still Time To Smash Out Your B&T Awards Entry! Submissions Close (For Real) At 5pm AEST Today!
Didn’t land your first serve? Avoid the embarrassment of a double fault and take another swing at getting your entry in for this year’s B&T Awards. We know many of you would relish the opportunity to take on the industry’s top seeds, so keep the rally going and you could soon be proudly raising a […]
Linktree Chooses Snowflake To Support Intelligence And Analytics Activities
Snowflake, the Data Cloud company, today announced it has been chosen by market-leading linking platform, Linktree, to support the company’s business intelligence and analytics activities. Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem and monetise their passion, instantly guiding their audience to the destinations they care […]
Bridge Road Brewers Launches Non-Alcoholic Beer Campaign Via By All Means
Sadly, no-alcohol beer also screams "designated driver". Sure, you're sober but there'll still be vomit in the backseat.
B&T’s Tokyo Wrap: Your Daily Dose Of All The Game’s Best Gaffes, Blunders & Cultural Insensitivities
The Tokyo Olympics has kicked off. Besides the joy of watching athletes excel in their respected sports, the Olympics always serves as an opportunity for media blunders. The Games officially commenced on Friday, and the coverage of the Olympics has already managed to make its own headlines. The opening ceremony kicked off with a Canadian […]
“Tone Deaf!” Optus’ #SignYes Campaign Encouraging Aussies To Learn Auslan Cops A Roasting From Deafness Advocacy Groups
It's funny how that brilliant sticking note on a creative's wall can fast spiral into a total shitstorm. Much like this.
WPP’s Mindshare Exits Facebook’s Media Agency Review
After putting their global media account – worth $750 million – up for review, Facebook has seen Mindshare drop out of the running. Mindshare, part of WPP’s media investing arm GroupM, has worked across Facebook since 2014. A number of other WPP agencies have worked for Facebook and its associated brands – for example, in […]
Snapchat Sees 116% Increase In Revenue
Snapchat added 13 million more daily users in the past quarter, marking another period of continued growth for the platform. In the same week that Twitter revealed it had experienced a significant boost in revenue, Snapchat has now had its highest-ever quarterly revenue in Q2 2021, bringing in $US982 million ($1.3 billion) during the period. […]
Lorna Jane Fined $5 Million For False COVID-19 Claims
Australian activewear brand Lorna Jane has been slapped with a 5 million dollar fine for falsely labelling activewear as, ‘Anti Virus.’ Last year, Lorna Jane claimed its activewear was ‘Anti Virus’ the brand advertised that its activewear sprayed was with an ‘LJ Shield’ – the shield was meant to protect wearers from pathogens. The ‘Anti-Virus […]
Byron Baes Faces New Challenge As Children’s Store Opposes Trademark
After months of opposition from locals, Netflix’s Byron-based reality show has been hit with another hurdle. Byron Baes has been touted by Netflix as a “docu-soap” featuring a “feed of hot Instagrammers living their best lives”. Since the show was announced, it has been met by consistent opposition from locals, with many businesses announcing a […]
Sunday TV Wrap: The Olympics Dominates Sunday As Seven Secures Almost Half The Total TV Viewership
What do you do if you’re stuck in lockdown? Stare at incredibly fit people doing impossible athletic feats and critique their every move from the comfort of your couch and Oodie, obviously. After the opening ceremony snagged over two million viewers, Olympic watching habits showed no sign of stopping. Seven broadcast the gymnastics, basketball, canoe […]
Beforepay Rebrands And Launches First-Ever Brand Campaign Via DesignStudio, The Zoo Republic And iProspect
Australian Pay On Demand fintech Beforepay has launched its first-ever brand campaign: ‘Your pay at your command’. “Beforepay exists to meet a gap in the market where Australians are seeking flexibility and control to access the pay they’ve earned on their terms. As pioneers of the Pay On Demand category, it’s important that we set […]
Zenith Report: Global Ad Spends To Grow 11.2% In 2021, Australia At A More Modest 9.1%
Global advertising expenditure will grow 11.2 per cent in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on online video, according to Zenith’s latest Advertising Expenditure Forecasts report. Advertising expenditure will total US$669 billion this year, US$40 billion more than was spent before the pandemic in 2019. Growth in advertising expenditure […]
Sky News Officially Goes Regional
Credlin, The Bolt Report, Alan Jones and more will begin officially airing on TV in regional Australia. After announcing its intentio to launch a 24 hour regional news channel earlier this year, Sky News Regional will officially launch on August 1st in parts of NSW, Victoria, Queensland and SA. According to Sky News, the channel will […]
Cummins&Partners Bolsters Sydney Team After A String Of New Wins
Following a range of new business wins, Cummins&Partners Sydney is investing in growing their team across a range of disciplines. Recent client appointments include Singapore Airlines-backed experiences platform Pelago, Indeed, F45 Group’s newest brands FS8 and Hamptons Life, and South African Tourism among others. Top L -R : Meredith Ansoul and Matty Graham. Bottom L-R: […]
Xandr Sees 125% Lift In Video Spend
Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of premium video, Connected TV (CTV) and curated media spend on its platform for Q2 2021, which saw significant increases.
Taboola Acquires Connexity For $1 Billion
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately $US800 million. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers.
How To Re-Engineer Your Event Mix With ON24
As event planners continue to pivot towards digital, the industry has seen the incredible audience reaching capabilities of online events. Providing dynamic, personalised events without the constraints of venue limits has allowed organisers to create new digitl experiences and engagement, aided by new tech. Now, companies are rethinking how to bring in-person event back – […]
New Study Shows Advertising In News Outperforms Facebook And YouTube
The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both Facebook and YouTube. The findings come from The Benchmark Series, the largest cross-media advertising effectiveness study ever […]
Australian Freelancers Prefer Writing About Marketing And Finance, According To New Report
ContentGrow has released a new study titled The State of APAC’s Freelance Writer Economy 2021. The tech company surveyed 1,200 freelance writers and journalists across seven key markets on the bloc: Singapore, Indonesia, Philippines, Hong Kong, China, India, and Australia. The report includes actionable intel on things like rates, languages, and popular niches for content […]
Twitter Lifts Revenue 74% On The Back Of Advertising Boom
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Optus Teams Up With TikTok To Launch Sign-Language Campaign
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Heckler Appoints Charu Menon To Partner
Heckler has announced the promotion of Charu Menon to Partner, Singapore, making her the first female member of the Board.
Bapcor Debuts First Campaign With AJF
Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.
Major News Sites Accidentally Display P*rn Due To Domain Mix-Up
Ever get summoned to HR for watching p@rn at work? Avoid instant termination with these ready reckoner excuses.
VOZ Shares First Consolidated 7 Report, With Wimbledon The Winner
B&T's given away VOZ's inaugural winner in the headline. Well, it was hardly ever going to be train journeys on SBS.
Advertising Industry Mourns Loss Of Icon & Legend Susie Henry
Adland's far less colourful today with the news of the passing of industry legend, aesthete & bon vivant Susie Henry.
Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
Colgate Is Encouraging Thailand To Embrace Resilient Smiles In Lovely New Work
In lieu of a Phuket holiday & one buck Singhas on the beach, B&T's kindly bringing you a Thailand toothpaste ad instead.
NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
