Following the success of the first NobleOak Life Insurance campaign, NobleOak’s agency Mr Wolf has launched the second iteration of the campaign this week, building on the initial campaign’s successful lead generation and sales results.
The 2020 NobleOak campaign was a finalist in the 2021 Effies and generated a 39 per cent increase in leads, 17 per cent growth in sales and a return on marketing investment (ROMI) of 234 per cent.
The new campaign sees the return of the ever-noble Sir Roderick and his long-suffering manservant Bletchly, with the introduction of a new character – Sir Roderick’s teenage daughter Skye.
Tony Singleton, managing partner at Mr Wolf explained, “We wanted to build on the successful elements of the first campaign – the distinctive characters, engagement and humor – while retaining the overt link to the idea of more noble life insurance. And Sir Roderick’s decidedly modern teenage daughter gives us a whole new relationship to explore.”
Building on the first campaign’s focus on the noble act of taking out life insurance, this iteration also highlights NobleOak’s exceptional service and value. The award-winning company is regularly called out for its highly commended service and impressive growth.
Michael Stevenson, managing partner at Mr Wolf, added, “Receiving an Effie nomination for the original campaign was great acknowledgment of the campaign’s effectiveness, but there’s no better recognition than the outstanding sales results it generated. We’ve been really looking forward to building on this success for NobleOak in this next chapter for the challenger brand.”
Since the first campaign, NobleOak has successfully listed on the ASX, but the company’s values remain steadfast. NobleOak CEO, Anthony Brown said, “NobleOak is a company that for over 145 years has believed in the noble purpose of helping others protect what matters most. The campaign reiterates our belief that there is nothing more noble than looking after your family – life insurance will ensure your loved ones are looked after financially if you were no longer around to do so. Mr Wolf has introduced a level of humour and relatability to a serious topic that makes for a very memorable campaign.”
The campaign launches with Pay and FTA TV in Sydney, Melbourne and Brisbane and will be followed up with a full suite of assets from late September.
CREDITS:
Mr Wolf
Strategy: Tony Singleton
Managing Partner: Michael Stevenson
Creative leads: Joe Van Trump, Kelli Anderson, Steve Liu
Agency Producer: Tanja Perl
NobleOak
CEO: Anthony Brown
Head of Marketing& Digital: Robert Treacy
Senior Marketing Manager: Jacqui Conder
Marketing Specialist: Kayleigh Ritchie
Production
Production Company: Beautiful State
Director: Nick Robertson
Executive Producer: Kim Kirby
Editor: Danny Tait
Sound: We Love Jam – Andrew Stevenson
Stills Photographer: Sean Izzard
Media
Tug Media – Charlie Bacon
