Nine’s ‘Good Food’ To Become Glossy Insert For The SMH & Age
Nine’s Good Food is set to celebrate the 40th year of the Good Food Guide Awards with the launch of a new glossy magazine.
Good Food magazine will be inserted into The Sydney Morning Herald and The Age on the first Friday of every month, beginning October 4, 2019. Tuesday’s newsprint section will remain.
“Good Food is the most revered food brand in Australia, with an extremely loyal and engaged readership, and we are thrilled to expand it further across news and magazine print, digital, events, The Good Food Guide and cookbooks,” said Nine publishing director, food and travel, Trudi Jenkins.
“The magazine will focus on our key content pillars, with recipes from renowned chefs and food writers, restaurant reviews and food-focused travel features. Our editorial team is the most knowledgeable and independent in the country and will continue to share its unrivalled expertise on everything from the latest places to eat and drink to the food trends readers want to know about.”
The magazine will be edited by national Good Food editor, Ardyn Bernoth, who says the addition of the glossy publication builds on the fact that the Tuesday newspaper section is a very popular lift out in The Age and The Sydney Morning Herald, and will entice even more readers to engage with the brand.
“With goodfood.com.au the most popular premium food website in Australia and the publication of our second cookbook in the works [following the success of Favourite Recipes, published in April with Simon & Schuster] we are of course also looking at further cross-platform opportunities,” said Jenkins.
Nine director of sales – publishing, Chris Nardi, said the launch of the new magazine presented an excellent opportunity for clients wanting to target a highly savvy, food-loving audience keen to be “in the know” about the latest food trends and openings across the nation.
“More than two million Australians read Good Food in The Sydney Morning Herald, The Age and on goodfood.com.au each month. To extend such a strong brand into a glossy format is exciting and offers so many more opportunities for advertisers to reach this highly engaged audience,” Nardi said.
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