Nine’s Good Food is set to celebrate the 40th year of the Good Food Guide Awards with the launch of a new glossy magazine.
Good Food magazine will be inserted into The Sydney Morning Herald and The Age on the first Friday of every month, beginning October 4, 2019. Tuesday’s newsprint section will remain.
“Good Food is the most revered food brand in Australia, with an extremely loyal and engaged readership, and we are thrilled to expand it further across news and magazine print, digital, events, The Good Food Guide and cookbooks,” said Nine publishing director, food and travel, Trudi Jenkins.
“The magazine will focus on our key content pillars, with recipes from renowned chefs and food writers, restaurant reviews and food-focused travel features. Our editorial team is the most knowledgeable and independent in the country and will continue to share its unrivalled expertise on everything from the latest places to eat and drink to the food trends readers want to know about.”
The magazine will be edited by national Good Food editor, Ardyn Bernoth, who says the addition of the glossy publication builds on the fact that the Tuesday newspaper section is a very popular lift out in The Age and The Sydney Morning Herald, and will entice even more readers to engage with the brand.
“With goodfood.com.au the most popular premium food website in Australia and the publication of our second cookbook in the works [following the success of Favourite Recipes, published in April with Simon & Schuster] we are of course also looking at further cross-platform opportunities,” said Jenkins.
Nine director of sales – publishing, Chris Nardi, said the launch of the new magazine presented an excellent opportunity for clients wanting to target a highly savvy, food-loving audience keen to be “in the know” about the latest food trends and openings across the nation.
“More than two million Australians read Good Food in The Sydney Morning Herald, The Age and on goodfood.com.au each month. To extend such a strong brand into a glossy format is exciting and offers so many more opportunities for advertisers to reach this highly engaged audience,” Nardi said.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]