The Big Ideas Store, Powered by Nine, returns for its third year on Tuesday, July 7, with a jam-packed lineup of virtual events, workshops, insights studies and speakers all celebrating BIG IDEAS and BIG THINKING that make advertising famous.
Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual in 2020 to showcase the way Powered, Nine’s marketing solutions division for brands, can leverage creativity across a variety of platforms.
“Since The Big Ideas Store in 2019, Powered has evolved and taken shape around the core functions of – Strategy, Insights and Effectiveness + Content Partnerships and also our Creative Studios – which we are best able to leverage to help clients achieve their big ideas and make them famous,” Liana Dubois, Director of Powered, said.
“This year we are showcasing that evolution and the opportunities through our incredible radio brands like 2GB, 3AW, 4BC and 6PR, our trusted publishing brands of The Sydney Morning Herald, The Age and The Australian Financial Review and of course via 9Now, Nine.com.au and the marketing megaphone that is Channel 9.”
The Powered team has been built specifically to help brands grab hold of big marketing moments, that deliver business impact and are amplified through amazing content.
“Our team of creative thinkers develop the solution to your challenge. We work with clients to gain a deep understanding of your business and what you stand for, enabling us to select the right environments, at the right time and with the right message, to make the brand message stand out,” said Dubois.
“Every step of the way, Powered can help brands realise their marketing dreams, delivering effective advertising solutions that ultimately sell product and grow brands. Powered can be an end-to-end solution – or just a key piece of the puzzle on your way to amazing, marketing-led, business outcomes.”
The Big Ideas Store has been designed to showcase the inspiring things marketers can do with Nine’s ever-expanding portfolio, connect brands with “ready-to-wear” integration ideas, and stimulate marketers’ minds with an action-packed, two-week schedule of virtual events presented by big thinkers.
New research will be launched, in partnership with the Human and Cultural Strategy team of FiftyFive5, as part of the Powered by Nine Cultural Conversation Series. The latest edition explores the rise of echo chambers in Australia and their impact on society, media and brands, while a second study will examine the rise of fandoms and how brands can leverage the halo effect of mainstream and challenger fandoms.
The Big Ideas Store will also host client and content sessions aimed at inspiring marketers to embrace the creativity at their core, be brave in their marketing endeavours, and think big for year of growth ahead.
“The Big Ideas Store celebrates big marketing moments,” Dubois said. “The next two weeks are about embracing the impact on business that the art of marketing delivers. Each session brings together a top lineup of big thinkers and familiar faces alongside marketing experts. It’s two weeks of inspiration to help you make clever marketing decisions and realise your big ideas.”
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