The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers celebrating BIG IDEAS and BIG THINKING that make advertising famous.
Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for 2020. Running across two weeks, The Big Ideas Store showcases the way Powered, Nine’s marketing solutions division, can leverage creativity across a variety of platforms.
Week one will tackle topics ranging from talent that know their audience; creative effectiveness; unpacking research on e-fan-gelism and what’s in store for Christmas 2020 and the key to success in radio. The week will wrap up with a trivia challenge, with quiz masters Karl Stefanovic and Richard Wilkins challenging attendees to try their hand at the iconic Good Weekend quiz.
Week two of The Big Ideas Store will kick off with a yoga session, encouraging attendees to take a well-deserved mindfulness break before jumping into sessions on the power of visual storytelling; how to create best in class content integration; exploring data and examining research on the role of echo chambers in Australia.
The Big Ideas Store will conclude with the Great Debate, back by popular demand, which will see two teams debate purpose-driven marketing: for Love? Or for Money? Register to see Liana Dubois, Director of Powered; Nicola Lewis, Chief Investment Officer Group M; Tom Roach, Executive Strategy Director Adam & Eve; Ryan France, Executive Director of Kantar; and, Sunita Gloster, Founding Partner Gloster Advisory battle it out.
“Since the first Big Ideas Store in 2019, Powered has evolved and taken shape around three key areas – strategy, content and studios – which we are best able to leverage to help clients achieve their big ideas and make them famous,” Liana Dubois, Director of Powered, said.
“This year we are showcasing that evolution and the opportunities through our television brands like Channel 9 and 9Now, our leading publishing brands like The Sydney Morning Herald, The Age and The Australian Financial Review, and our leading radio brands 2GB, 3AW and 4BC.”
The Powered marketing team has been built specifically to help brands grab hold of big marketing moments that can be amplified through amazing content.
“Our team of creative thinkers develop the solution to your challenge. We work with clients to gain a deep understanding of your business and what you stand for, enabling us to select the right environments across our storytelling ecosystem,” said Dubois.
“Every step of the way, Powered can help brands realise their marketing dreams. Whether you are looking for help strategically with cultural or consumer insights, a deeper understanding of advertising effectiveness, creative development and production, content integration, content marketing know-how or implementation expertise, Powered can be an end-to-end solution – or a key piece of the puzzle on your way to amazing, marketing-led outcomes.”
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