Nine’s Big Ideas Store Now Open

Nine’s Big Ideas Store Now Open
SHARE
THIS



The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers celebrating BIG IDEAS and BIG THINKING that make advertising famous.

Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for 2020. Running across two weeks, The Big Ideas Store showcases the way Powered, Nine’s marketing solutions division, can leverage creativity across a variety of platforms.

The Big Ideas Store

Week one will tackle topics ranging from talent that know their audience; creative effectiveness; unpacking research on e-fan-gelism and what’s in store for Christmas 2020 and the key to success in radio. The week will wrap up with a trivia challenge, with quiz masters Karl Stefanovic and Richard Wilkins challenging attendees to try their hand at the iconic Good Weekend quiz.

Week two of The Big Ideas Store will kick off with a yoga session, encouraging attendees to take a well-deserved mindfulness break before jumping into sessions on the power of visual storytelling; how to create best in class content integration; exploring data and examining research on the role of echo chambers in Australia.

The Big Ideas Store will conclude with the Great Debate, back by popular demand, which will see two teams debate purpose-driven marketing: for Love? Or for Money? Register to see Liana Dubois, Director of Powered; Nicola Lewis, Chief Investment Officer Group M; Tom Roach, Executive Strategy Director Adam & Eve; Ryan France, Executive Director of Kantar; and, Sunita Gloster, Founding Partner Gloster Advisory battle it out. 

“Since the first Big Ideas Store in 2019, Powered has evolved and taken shape around three key areas – strategy, content and studios – which we are best able to leverage to help clients achieve their big ideas and make them famous,” Liana Dubois, Director of Powered, said.

“This year we are showcasing that evolution and the opportunities through our television brands like Channel 9 and 9Now, our leading publishing brands like The Sydney Morning HeraldThe Age and The Australian Financial Review, and our leading radio brands 2GB, 3AW and 4BC.”

The Powered marketing team has been built specifically to help brands grab hold of big marketing moments that can be amplified through amazing content.

“Our team of creative thinkers develop the solution to your challenge. We work with clients to gain a deep understanding of your business and what you stand for, enabling us to select the right environments across our storytelling ecosystem,” said Dubois.

“Every step of the way, Powered can help brands realise their marketing dreams. Whether you are looking for help strategically with cultural or consumer insights, a deeper understanding of advertising effectiveness, creative development and production, content integration, content marketing know-how or implementation expertise, Powered can be an end-to-end solution – or a key piece of the puzzle on your way to amazing, marketing-led outcomes.”

You can explore The Big Ideas Store and register to attend sessions here.

 

 

Please login with linkedin to comment

Nine The Big Ideas Store

Latest News

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine