Channel Nine has unveiled a new-look nine.com.au and digital brand framework ahead of the flagship digital network rebranding from ninemsn on June 29.
The presentation talked Australia’s biggest advertisers and agencies through the brand evolution Nine has embarked on over the past 12 months, realigning its broadcast and now digital brands under the Nine dots to create Australia’s most identifiable and connected brand ecosystem.
“When it comes to evolving a media brand for the future, engaging audiences across all platforms with world-class content and reinvesting for success, Nine is truly delivering on all fronts,” Nine’s CEO, Hugh Marks, said.
“Today marks a milestone for Nine as we unite our brands under one cohesive network like never before, bringing together a family of brands which consumers know and trust to deliver the content they love.”
Commenting on the launch of nine.com.au, Alex Parsons, Nine’s chief digital and marketing officer, said: “This launch is not just about a logo change, it’s about us totally remaining the role our flagship digital network plays within the Nine family and how we distribute trusted, premium content, be it breaking news, sport, entertainment or lifestyle, in the most accessible format.
“This launch will strengthen our position as the gateway to the biggest broadcast and digital news network in Australia, reaching more than 11.5 million Australians cross-platform each month.”
At the announcement yesterday, Marks said Nine had plans to roll out its biggest ever locally produced video content offering.
“We will generate more than 500 hours of local entertainment and over 30 hours of Aussie drama into Nine and 9Now’s peak, live-streaming and catch-up schedule in the next 12 months,”Marks said.
“This, alongside our investment in new digital brands such as 9Kitchen, will be one of our biggest investments to date when it comes to delivering local content and stories that matter most to Australian consumers.”
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