B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Nine In The Spotlight After Spruiking Stefanovic Wedding “Products” On Today Show
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Nine In The Spotlight After Spruiking Stefanovic Wedding “Products” On Today Show
Media

Nine In The Spotlight After Spruiking Stefanovic Wedding “Products” On Today Show

Staff Writers
Published on: 4th April 2017 at 11:40 AM
Staff Writers
Share
3 Min Read
SHARE

Channel Nine’s journalism ethics are under the spotlight after hosts of The Today show repeatedly name-dropped brands from the weekend wedding of Nine reporter Peter Stefanovic and Today presenter Sylvia Jeffreys .

Stefanovic, a senior reporter at Nine and younger brother of Today host Karl, married Jeffreys in a ceremony south of Sydney over the weekend. The nuptials were touted as the “wedding of year” and guests included a number of Channel Nine luminaries such as Lisa Wilkinson and Richard Wilkins, while sports reporter, Tim Gilbert, was MC for the day.

3EE16FC000000578-4374022-image-a-33_1491176051070

Clearly in no rush to race back to the Sydney studios, Today even broadcast yesterday from near where the wedding reception was held. Karl describing the area as “the perfect place to get married” followed by a clip of Wilkinson spruiking the area.

According to reports, it appears some sort of deal was in place between the newlyweds, Nine and brands who supplied product on the day. Media covering the wedding on Saturday were also given a list of brands that catered for the day including photography, the rings, flowers, entertainment, food, wedding planning, and hair and make-up.

It follows reports that best man Karl – who sang his best man speech – inferred the the family never paid for anything due to its celebrity status. “We got beautiful heads, we don’t pay for shit, agents deliver it, and they know why,” Stefanovic senior allegedly warbled to the 160 guests.

Yesterday, The Today Show spruiked the $6500 a night Ooralba Estate where the nuptials were held, the bride’s and bridesmaids’ Rebecca Valance frocks, Stefanovic’s Armani suit and the jeweller who made the rings. Valance has made herself available for media interviews.3EE16C0100000578-4374022-image-m-37_1491176223842

However, Nine deny any deals were in place, a spokesperson telling Fairfax Media: “There were no deals done for the location, services provided for the wedding or anything else, for inclusion in the coverage on The Today Show.

“That coverage was in response to media coverage of the events and then feedback from our viewers who wanted to know more.

“Sylvia and Peter consciously chose to do no commercial deals around their wedding,” the spokesperson said.

The newlyweds even managed to interrupt their honeymoon to appear on The Today Show yesterday to thank, you guessed it, The Today Show. A camera crew hanging around your honeymoon is probably something most of us would baulk at.

“If you are thinking of locations to get married, the beautiful Kangaroo Valley, where we are at the moment, is primo,” Peter told Today’s viewers.

“It’s gorgeous,” Sylvia added.

The Daily Mail has also reported that there was a follow-up lunch for guests on Sunday, however, everyone had to pay for their own food and shuttle transport.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Failure, Ross Raeburn, works on paper
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?