Channel Nine’s journalism ethics are under the spotlight after hosts of The Today show repeatedly name-dropped brands from the weekend wedding of Nine reporter Peter Stefanovic and Today presenter Sylvia Jeffreys .
Stefanovic, a senior reporter at Nine and younger brother of Today host Karl, married Jeffreys in a ceremony south of Sydney over the weekend. The nuptials were touted as the “wedding of year” and guests included a number of Channel Nine luminaries such as Lisa Wilkinson and Richard Wilkins, while sports reporter, Tim Gilbert, was MC for the day.
Clearly in no rush to race back to the Sydney studios, Today even broadcast yesterday from near where the wedding reception was held. Karl describing the area as “the perfect place to get married” followed by a clip of Wilkinson spruiking the area.
According to reports, it appears some sort of deal was in place between the newlyweds, Nine and brands who supplied product on the day. Media covering the wedding on Saturday were also given a list of brands that catered for the day including photography, the rings, flowers, entertainment, food, wedding planning, and hair and make-up.
It follows reports that best man Karl – who sang his best man speech – inferred the the family never paid for anything due to its celebrity status. “We got beautiful heads, we don’t pay for shit, agents deliver it, and they know why,” Stefanovic senior allegedly warbled to the 160 guests.
Yesterday, The Today Show spruiked the $6500 a night Ooralba Estate where the nuptials were held, the bride’s and bridesmaids’ Rebecca Valance frocks, Stefanovic’s Armani suit and the jeweller who made the rings. Valance has made herself available for media interviews.
However, Nine deny any deals were in place, a spokesperson telling Fairfax Media: “There were no deals done for the location, services provided for the wedding or anything else, for inclusion in the coverage on The Today Show.
“That coverage was in response to media coverage of the events and then feedback from our viewers who wanted to know more.
“Sylvia and Peter consciously chose to do no commercial deals around their wedding,” the spokesperson said.
The newlyweds even managed to interrupt their honeymoon to appear on The Today Show yesterday to thank, you guessed it, The Today Show. A camera crew hanging around your honeymoon is probably something most of us would baulk at.
“If you are thinking of locations to get married, the beautiful Kangaroo Valley, where we are at the moment, is primo,” Peter told Today’s viewers.
“It’s gorgeous,” Sylvia added.
The Daily Mail has also reported that there was a follow-up lunch for guests on Sunday, however, everyone had to pay for their own food and shuttle transport.
Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]
SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today. SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]
Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]
QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]
To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]