Nine Ramps Up Food Offering Via Good Food & Sunday Life

Nine Ramps Up Food Offering Via Good Food & Sunday Life
SHARE
THIS



Nine has announced an expansion of some of the country’s most popular titles – including Good Food and Sunday Life – reimagined with new digital experiences, brand extensions and live events to drive the post-pandemic revival of bricks-and-mortar retail.

As the COVID lockdowns are lifted in 2022, Australians will embrace a focus on entertaining at home, eating out, and lifestyle. Brands will be able to play a part in this newfound obsession with wellness and zest for life by utilising the cross-platform power of Good Food and Sunday Life.

Good Food – Australia’s home of the prestigious restaurant guide – will unveil a reimagined website alongside brand extensions including the Good Food Taste Test, the Good Food Christmas special, and a brand-funded cooking show.

Good Food Kitchen, hosted by Good Food contributor Adam Liaw and renowned chef Danielle Alvarez, will be an eight-part, brand-funded series launching October 9, 2021 at 1.00pm on Channel 9. It will have its own hub on the Good Food website featuring video and recipe content, and a cross-platform presence.

Using the power of the 9Network, 2022 will see Good Food Christmas and event TV specials throughout the year.

The Good Food Taste Test supermarket gives brands the opportunity to guide consumers to their products, leveraging the trust and quality of the Good Food brand.

Good Food is the most trusted and independent food media brand in Australia, essential reading in The Sydney Morning Herald and The Age and at goodfood.com.au,” said Trudi Jenkins, publishing director of food and travel.

“Our strength is in creating high-quality, cross-platform content, whether we’re helping our audience choose the best food products, cook the most irresistible recipes or find the best restaurants, bars and cafés. We are increasing our focus on video and TV, and our social audience dwarfs most of our competitors, with 343,000 on Instagram and 285,000 on Facebook.”

If the last two years has taught us anything, it’s that carefree weekends are to be treasured – and there’s no better weekend bible than Sunday Life.

Aimed at a predominantly female audience, in 2022 the magazine will take the retail experience to the next level, with click-and-collect prompts sitting alongside editorial features to allow readers to immediately shop what they’re seeing.

There will also be a range of live events – from beauty tutorials to financial workshops – designed to drive people into bricks-and-mortar retail outlets to allow brands to tell their stories in crucial face-to-face activations.

Sunday Life is Australia’s only premium lifestyle weekly magazine and our readership has grown 12 per cent year-on-year, according to the latest Roy Morgan research,” said Pat Ingram, editorial director, Sunday Life.

The Sunday Life team and I are committed to making every issue of our magazine a positive, uplifting read. One of the things I love about editing the magazine is its breadth of content, which ranges from in-depth profiles and compelling first-person stories to fashion and food, homes and health, beauty, travel and more. It’s an exciting editorial blend of style and substance, showcasing top-quality journalism in a sophisticated design.”

With more than 12.4 million high-worth individuals visiting Nine’s globally renowned mastheads every month, harnessing the power of aspirational lifestyle brands such as Good Food, Sunday Life, Traveller, Good Weekend, Money, Domain and Drive has never been more important for brands.

Please login with linkedin to comment

Good Food Nine Sunday Life

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]