The year’s most-watched advertisements have been revealed by YouTube, with Nike, Google and Hyundai the creators of the three most popular in 2020.
Amid a year that brought unprecedented and unpredictable shifts for both consumers and brands, YouTube said ads in 2020 generated more than 470 million views and over 1.3 million likes—with 714,000 of those likes going to Clash of Clan’s short film, ‘Lost and Crowned’.
While the list often features ads from the Super Bowl, the top game-day ad in 2020 hit a different tone, with Google’s Super Bowl spot ‘Loretta’ receiving many accolades after it shared the emotional, true story of an 85-year-old man who uses Google products to help him ‘not forget’ the memory of his late wife.
(According to YouTube, the man is also the grandfather of a Google employee.)
Josh Krasinski was also on hand to teach us how to smaht pahk the new Hyundai Sonata, while Turbo Tax made waves (and raised a few eyebrows) with its remixed ‘All People Are Tax People’ Super Bowl Spot.
However, it was Nike’s ‘You Can’t Stop Us’ that took the top spot for the second time, with a video that spoke to the power of resilience through the emotional comeback stories of Lebron James, Serena Williams, Tiger Woods, and more.
Check out YouTube’s Top Ads Leaderboard and re-live the ads for yourself, in full, below.
1. Never Too Far Down | You Can’t Stop Us | Nike
2. Loretta | Google Super Bowl Commercial 2020
3. Smaht Pahk | 2020 Hyundai Sonata | Hyundai
4. LOST & CROWNED | A Clash Short Film
5. TurboTax 2020 Super Bowl Commercial “All People Are Tax People Remix” (Official :45) TV Ad
6. The whole working-from-home thing — Apple
7. NEXT 100 || NFL Super Bowl LIV Commercial
8. Aunt Infestation – GEICO Insurance
9. First Ever GMC HUMMER EV | “Horsepower”
10. Jimmy Works It Out | Michelob ULTRA | Super Bowl LIV
Featured image source: YouTube/Nike
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