Nike’s “Advantage Nadal” Campaign Takes A Thinly Veiled Swipe At Roger Federer

Nike’s “Advantage Nadal” Campaign Takes A Thinly Veiled Swipe At Roger Federer

Sportswear giant Nike has been going crazy celebrating Rafael Nadal’s recent grand slam win! Roger Federer who?

This week Nadal became the first male tennis player in history to have won 21 major titles. Breaking his longstanding tie with Federer and crowning him the king of the court!

Nike was quick to celebrate their ambassador – it immediately tweeted out, “Advantage Nadal.”

That tweet turned into a campaign and, “Advantage Nadal” was plastered across billboards worldwide from London to New York.

Call us cynical but here at B&T, we can’t help but think Nike’s bragging about Nadal’s success as a slight swipe at Roger Federer. To put it simply we all know a friend that is plastering their new relationship all over social media to show off to their ex.

Let’s not forget that It wasn’t that long ago that Federer had inked a multimillionaire dollar deal with the brand and was the golden boy. For a few years there Federer and Nike were synonymous and then it all ended.

In 2018, they parted aways – the rumours were that Federer asked for more money and Nike wouldn’t budge. According to Fox Sports, it was rumoured to be a $10 million dollar deal annually. Federer went on to sign a deal with Uniqlo and shoe brand On Running.

Nike then pounced on Nadal and the rest is sporting endorsement history.

But considering the rumours are Federer is earning a rumoured $300 million from his new sponsorships  – perhaps it’s also – advantage Federer




Please login with linkedin to comment

Nadal Nike Rodger Federer Roger Federer

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]