Nike is promoting women’s football in the US ahead of the upcoming World Cup in Australia and New Zealand in July by crushing a large team bus with a wrecking ball shaped like a football.
Called “This is our beautiful game”, the ad is the work of Nike’s fabled creative agency Wieden+Kennedy Portland.
The premise of the ad is to highlight the skill and power of the women’s game and plays on the footballing term ‘parking the bus’ which is a negative coaching term for playing a boring, defensive style of play by parking lots of players in the defensive zone to stop the opposition from scoring.
The minute-long work starts with the disclaimer: “The following was performed by professional athletes. No one was harmed except boring, defensive and ugly soccer.”
Enjoy it for the soccer flair or simply for watching a bus get the beejezzers knocked out it.
