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Reading: Nike Celebrates Erling Haaland’s Record-Breaking Scoring With “Northern Lights” Over Manchester, Via Wieden+Kennedy Amsterdam
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B&T > Advertising > Nike Celebrates Erling Haaland’s Record-Breaking Scoring With “Northern Lights” Over Manchester, Via Wieden+Kennedy Amsterdam
Advertising

Nike Celebrates Erling Haaland’s Record-Breaking Scoring With “Northern Lights” Over Manchester, Via Wieden+Kennedy Amsterdam

Staff Writers
Published on: 5th May 2023 at 10:35 AM
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Manchester City’s Erling Haaland has smashed the English Premier League’s goalscoring record, banging in a remarkable 35 goals in his 32 appearances for Pep Guardiola’s side.

To celebrate Haaland’s rapacious appetite for the onion bag, Nike flooded the sky above Manchester with a homage to the Aurora Borealis.

 

View this post on Instagram

 

A post shared by Nike Football (Soccer) (@nikefootball)

Using hologram technology, Wieden+Kennedy Amsterdam, Nike’s agency, projected the “Aurora of Haaland” across the clouds.

“Outside the historic National Football Museum in Manchester, we recreated the Aurora Borealis. For real. Using an interactive outdoor light show, with smoke, lasers, projections and innovative Hologauze,” said the agency.

The activation projected pictures of Haaland volleying a presumably goal-bound ball, sitting in his famous meditation goal celebration and the Nike logo into the sky.

It’s also handy that Nike manufactures Manchester City and Norway’s kit, Haaland’s boots and the Premier League’s match ball.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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