News Corp Australia has created a brand spanking new regional publishing division, which the company has announced will be headed by Nick Trompf.
News Corp managing director of metro and regional publishing Damian Eales made the announcement today, with the new division to house the Mercury (Hobart), NT News, The Cairns Post, Townsville Bulletin, Gold Coast Bulletin, Geelong Advertiser and associated community publications.
The management of each regional masthead will now report to Trompf in his new role of executive general manager, regional publishing.
Trompf, formerly the executive general manager of North Queensland, starts in his new role on February 8 and will report to Eales.
“Our regional publications have a broad and deep connection with the communities they serve. Every day, our regional mastheads inform, inspire and advocate for their region,” Eales said.
“Together, our regional portfolio has a monthly cross-platform audience of 1.7 million Australians, representing a platform of significant size and opportunity for advertisers and marketers.
“By bringing these titles together into a new division, we can increase collaboration across editorial, marketing and advertising sales, delivering more for our readers and making it easier than ever for our commercial partners to engage with this important audience.
Following these changes the role of state director, Queensland metro and regional publishing has become redundant and so Sean Ryan will be leaving the business.
“I want to thank Sean for his invaluable contribution to our Queensland operations over the past couple of years,” Eales added. “He’s brought enormous enthusiasm and his trademark spirit to the role, and delivered some terrific results, particularly in resetting our sales capabilities in the local market. We all wish Sean the very best in his future endeavours.”
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]