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Reading: Nick Henderson Joins Magnite From GroupM
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B&T > Advertising > Nick Henderson Joins Magnite From GroupM
Advertising

Nick Henderson Joins Magnite From GroupM

Staff Writers
Published on: 23rd January 2024 at 8:52 AM
Edited by Staff Writers
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Magnite has announced the appointment of Nick Henderson to the newly created role of lead, revenue solutions for New Zealand.

Working with managing director for ANZ, Yael Milbank, Henderson will work closely with premium publishers to uphold  Magnite’s market reputation and maximise local opportunities.  He will also focus on building key relationships with demand partners and agency decision-makers, while exploring new growth opportunities to further strengthen Magnite’s presence in the region.

“We are thrilled to have Nick on board. His extensive programmatic knowledge and experience working agency-side will be instrumental in our unwavering commitment to deliver results for our valued clients. I’m looking forward to the positive impact he will bring in his role by fostering partnerships that will fortify and drive our business forward in the region,” Milbank said.

Nick brings a wealth of experience to Magnite, having spent over nine years with GroupM. In his most recent GroupM role as Solutions Architect, Nick was responsible for consulting on strategic projects across digital investment, technology and innovation for a number of key clients.

“I’m honoured to be given the opportunity to join the Magnite team in this exciting new role. New Zealand is such a unique and innovative market and I’m looking forward to actively contributing to Magnite’s continued success here. I’m very optimistic about the next evolution of the NZ marketplace and I can’t wait to get stuck into the work with our premium publishers and demand partners,” said Henderson.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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