OMD has today announced the appointment of Nicholas Chin as head of digital, Sydney.

Chin will be responsible for leading OMD’s digital, data and technology offering in the Sydney market. Within his role, he will lead the creation of marketing transformation strategies and ensure OMD’s product offering is constantly evolving.

Chin has over 11 years’ industry experience and is an accomplished digital leader. Having worked agency and client side across several categories including retail, finance and technology, he joins OMD Sydney from his most recent role at Media Lab where he was head of technology and digital media delivery.

Sian Whitnall, chief digital officer, OMD Australia, said: “We are thrilled to have Nick joining the OMD Sydney team. He is a respected digital leader with proven credentials in enabling brands to maximise their data and technology investments.

“His experience will further strengthen the capability within our Sydney team, acting as a critical part of the further evolution of our agency product and he will continue to drive performance for our clients and OMD with integrity.”

“OMD has incredible momentum at the moment. They are setting the pace in the market, having the hard conversations and driving the change that the industry needs. The chance to join this talented team is a unique opportunity and I’m very excited to come on board to do some great work with their impressive range of partners” said Chin of his appointment.

Chin will report into Sian Whitnall, chief digital officer, OMD Australia. He will commence Monday 6^th January 2020.