Havas Sports & Entertainment has today announced Niamh Conroy will take on the newly created role of head of partnerships and content as the business gears up for further expansion.
Conroy has spent the past five years at Havas, starting with Havas Media before leveraging her expertise in media strategy, buying and planning, to take a senior role in supporting the growth of Havas Sports & Entertainment following its launch in Australia in 2017.
In her role, Conroy has led sponsorship negotiations and executions, activated high-profile entertainment partnerships across the big screen and developed collaborations with a number of key sports and entertainment figures, supported by high quality content production and event activations.
Conroy’s new remit will see her actively pursuing further opportunities to connect brands with sport and entertainment properties, backed by a wealth of data and insights.
She will also continue to play a leading role for clients including Gillette, IAG and LG, who all continue to seek ways to grow their brands and build brand advocacy through engaging partnerships.
Conroy commented on her appointment: “Since our launch, Havas Sports & Entertainment has gone from strength to strength with new clients and new challenges throwing exciting opportunities our way and the chance to genuinely create something different for brands to connect with their audiences.
“I’m excited by the chance to propel the business forward in the coming months.”
Havas Sports & Entertainment general manager, Francis Coady said: “Niamh has been an instrumental force in accelerating our growth since our launch in Australia with her strategic and creative mindset and tenacious attitude.
“With her commitment to driving the very best outcomes for clients, there is huge potential in what we can achieve.”
A now banned ad for mobile game Gold and Goblins features a man readying to strike an unsuspecting woman over the head with a chair. The advert which appeared in the games ‘Hooked Inc: Fishing Games’ and ‘Quizzland’ has been accused of “trivializing and condoning” domestic violence. The Gold and Goblins ad began with a […]
Hamish Thomson, author of It’s Not Always Right to be Right, is a former regional president and global brand head for Mars Incorporated (UK, Australia, Chicago), a senior sales and marketing lead for Reebok International (England and the Netherlands) and an account exec in the London advertising scene. In this guest post, Thomson says you […]
In this guest post, Tim Dyroff (main photo), creative director at Resolution Design, talks what things should a prospective client consider when building relationships with their creative partners… Within the post-production industry you can be sure you will encounter the good, the bad, and the ugly with any given client. From feedback to briefing, issues […]
The Gerety Awards have announced an all-star jury lineup for 2022, including Australia’s own Tara Ford. The annual awards are the only creative prize to reward the best in advertising from the female vision. The jury for 2022 includes some of the most respected leaders from the advertising and marketing world. Representing Australia on the […]
GAY TIMES and Grey London have launched Amplifund campaign, ‘Incomplete Without the T’ at GAY TIMES Honours in response to increased transphobia and hate in the global media. This year has become the deadliest on record for trans people, with the community increasingly facing transphobia and hate from both the media and right-wing groups. Controversial […]
Local businesses communication and payments platform, Podium, and Council of Small Businesses Organisations of Australia (COSBOA) has today announced the winners of Australia’s Most Loved Local Businesses, which includes a specialised biking store and a stigma-busting dental practice. The campaign aimed to shine the spotlight on a handful of vibrant, dynamic and innovative Australian businesses following an […]
Spikes Asia talks with chief creative officer at Performance Art, Ian Mackenzie (main photo), about his Spike award winning campaign, ‘Publicly Traded’… When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring […]
UnLtd and Yahoo’s inaugural Ambassador for Good program has come to a close for 2021, with the call for applications being sent out for next year. From over 80 applicants, 16 individuals from across the industry were selected into the launch initiative to use their skills and networks for good. Over the past year, the […]