B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Newspapers Set To Take Massive Hit In Government Ad Restructure
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Newspapers Set To Take Massive Hit In Government Ad Restructure
Advertising

Newspapers Set To Take Massive Hit In Government Ad Restructure

John Bastick
Published on: 14th July 2015 at 11:03 AM
John Bastick
Share
2 Min Read
SHARE

With news it had to pay $200,000 to treasurer Joe Hockey in a failed defamation case 10 days ago comes a possible bigger sting to Fairfax’s struggling bottom line.

The recent federal government decision that no longer requires that government job ads need to be advertised externally could mean a loss of up to $30 million in revenues to Fairfax publications.

Stats by research firm Citi Research and published in News Corp media today said the decision could see a 10 per cent decline in metro print advertising for Fairfax.

In a recent edict from the Australian Public Service Commission it said that governmental postings and public service postings no longer had to be advertised externally. Many government websites already have their own “careers” sections where potential applicants can apply for positions.

“Advertising vacancies in external media is at the discretion of the agency head, subject to any relevant government policies on advertising,” the notice said.

Citi media analyst Justin Diddams said Fairfax was the “most vulnerable” of the metro papers to take a hit because its masthead The Australian Financial Review attracted a fair swathe of the public ad spend for job placements. However, News’ The Australian would also not be immune to the changes.

Diddams said: “We estimate that Fairfax derived about $45m from print employment classifieds (across regional and metro) in FY15. Our analysis of Fairfax’s newspapers job advertisements suggests that about 60 per cent of listings is government related, of which 25 per cent are federal jobs and 35 per cent are state jobs.”

In a further blow to the struggling print titles it is believed that state governments will soon follow suit and ditch their employment advertising in mainstream metro newspapers too.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Emaling, Herald Sun, I Touch Myself Project, Interior
Share
By John Bastick
Follow:
John Bastick has edited B&T since 2015, making him one of the title's longest serving editors. In that time he has overseen B&T's rise to fame and fortune. He is one of Australia's foremost authorities on all things advertising, marketing and media. Prior to editing B&T, John built a scintillating career as a pioneer in the highly successful Men's Magazine category.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?