NewsLifeMedia To Refresh Its Vogue And GQ Sites

NewsLifeMedia To Refresh Its Vogue And GQ Sites
SHARE
THIS



NewsLifeMedia’s lifestyle publisher Nick Smith today announced a major investment in its luxury media portfolio with the launch of new digital destinations for Vogue Australia, Vogue Living and GQ Australia to deliver the next phase of growth for the websites.

The new sites for vogue.com.auvogueliving.com.au and gq.com.au have been optimised to take advantage of growing mobile audiences for the brands and to improve both the customer experience and the available advertiser product suite.

Now live the sites are fully responsive to deliver a seamless user experience across any device from the smallest smartphone to the widest smart TV. Added features include social sign in and sharing, high impact and faster loading image galleries that responsively scale to browser screens, improved search tools to enhance usability, as well as simplified membership functionality.

For advertisers a greater number of rich media ad units are available across the spectrum of devices. Social sign in and progressive membership profiling of audiences, with the ability to capture more audience data, will enable improved contextual advertising and targeting. Ad-served promotions modules will improve visibility and traffic delivery for advertisers’ integrated campaigns.

Smith said: “This is a customer led investment in innovation for Vogue Australia, Vogue Living and GQ Australia that allows us to deliver our brands wherever today’s consumer requires them, be it print, our digital editions, our social networks and our digital news delivered beautifully on any device.

“We now know our digital audience more intimately which is very exciting. This means we will not only be able to match our own products to our customer needs, but also allow incredible targeting for our valued advertisers.

“Behind-the-scenes we’re investing in our digital editorial teams to increase both our content output and our focus on analytics and what we call ‘data driven editorial’ to make sure our content is exactly what our audiences want. We continue to optimise our publishing cycle to ensure we deliver when consumers grab their smartphone in the morning through to when they put down their tablet at night.”

 

Please login with linkedin to comment

AACTA Coke-a-Cola New Innovations Social Media Archetypes

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]