News Corp Australia’s Travel + Luxury has officially launched with the first edition of the quarterly glossy published in The Australian as a 116-page magazine along with a new content vertical on theaustralian.com.au.
Designed for a curious and affluent audience in search of unique experiences, inspiration, travel news, products and adventure, The Australian’s Travel + Luxury feature an unparalleled line-up of contributors including leading travel writers, Susan Kurosawa, Katrina Israel, Penny Hunter, Jana Frawley and George Epaminondas.
Editorial Director of Premium Food and Travel, Kerrie McCallum said Travel + Luxury is dedicated to, and predicated on, keeping our travel dreams alive.
“As luxury travel enters a transformative decade, the focus is shifting to personalisation, authenticity and exclusivity. The notion of madly ticking off your bucket-list has given way to curious absorption, unique experiences and sustainable explorations both here and abroad.”
“Travel + Luxury will take readers on an incredible journey each season through the glossy magazine, along with our exciting new digital destination every day, inspiring travellers looking to explore Australia now and those who are dreaming about their next holiday.”
“We’re so pleased to launch Travel + Luxury in collaboration with Tourism Australia as our domestic tourism partner, supporting the emergence and rebound of local travel. In a special supplement in the middle of the magazine we spotlight homegrown gems, explore adventurous getaways from the Top End to Tasmania, and reveal designer Collette Dinnigan’s new bespoke experiences on the NSW south coast for a handful of guests.”
Tourism Australia Managing Director Phillipa Harrison said, “Tourism Australia is delighted to be the launch partner of Travel + Luxury. ”
“There are always silver linings and for Australian travellers during 2020 and 2021, it is this: we have the opportunity to fall back in love with our own backyard, to look at Australia with new eyes and see how she has grown with sophisticated and unique experiences while so many of us have been racing off to far flung shores over the decades. We have the chance to see why she is so loved by international travellers.”
The inaugural issue of Travel + Luxury showcases destinations both realistic and idealistic – from sumptuous lodges in New Zealand to a breathtaking villa in Italy; a blockbuster Impressionism exhibition in Melbourne to life-changing tours of Antarctica; as well as the captivating blend of old and new in Kyoto.
The issue also looks at travel through the lens of design, food and wine, tech, beauty, style and culture.
Along with launch partner Tourism Australia, Travel + Luxury is supported by a mix of luxury and travel brands including Omega, Rolex, Veuve Clicquot, Tiffany & Co, Hugo Boss, Bulgari, Kailis, Qantas, Crown Resorts, Scenic, Captain’s Choice, Viking, Regent Seven Seas Cruises, Oceania Cruises, Silversea, Cosh Living, Tourism Tropical North Queensland and Aurora Expeditions.
Travel + Luxury launches with a multi-channel marketing campaign that will run across print, radio, DOOH, digital and social channels.
As part of the launch, Travel & Indulgence in The Weekend Australian has rebranded to Travel + Luxury Weekend. Travel sections in delicious., Vogue Australia and Vogue Living will now carry the Travel + Luxury branding to create the ultimate network for prestige travel.
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