News Corp’s The Weekly Times & Harvey Norman Celebrate Rural Women With New Awards

News Corp Australia has announced the launch of the Shine Awards, a partnership between regional newspaper The Weekly Times and Harvey Norman.
The Shine Awards will celebrate the achievements and contribution of women across rural and regional Australia.
Penny Fowler, chairwoman of the Herald and The Weekly Times and a News Corp Australia community ambassador, said: “I am thrilled to see the award concept come to life, something which originated from a conversation with Harvey Norman chief executive Katie Page on how we could lift the profile of rural women in this country.
“We are delighted to be partnering with Harvey Norman on the Shine Awards, which will celebrate and recognise women across rural and regional Australia who are making a real difference in their community.
“Through Shine, we hope to build the profile and engagement with the Country Women’s Association, who importantly aim to enhance the value of living for women and their families, especially those in remote Australia.”
Harvey Norman CEO Katie Page said: “The Shine Awards is the start of something big. We know from the work within our regional and rural stores that the women in these communities are a powerhouse.
“Now is the time to let the light shine on the women that you know who are deserving of recognition, whether it is your mother, your sister or friend.
“The Shine Awards will create amazing opportunities for the recipients and we want it to build. If you know women who are delivering real social or economic benefits to your community, please nominate them. Chances are you will know more than one.”
The Weekly Times editor Natalee Ward said: “Women make up just over 50 per cent of Australia’s population. They contribute about 49 per cent of the total production of rural communities, and make up 40 per cent of Australia’s farmers.
“Yet, when it comes to the number of women making the news in farming or important rural issues, these figures have a tendency to plummet.
“Much work is already being done to correct this, but it’s time these stories were told.
“There’s a cast of women working across rural and regional Australia, women whose passion and belief in their work illustrate just what it takes to achieve, whose grace and spirit show how such characteristics bring success, and whose courage and dedication will undoubtedly inspire others to stand up and make their own mark.
“That’s where the Shine Awards will play a significant role, as it’s the opportunity to tell their stories.
“We will uncover stories, events and women in the community who have made an impact to the everyday lives of those around them, and we will encourage story sharing from our loyal audiences through print, digital and social.
“We also look forward to working closely with the Country Women’s Association to emphasise the strength, the relevance and the importance of this organisation for the future success of rural and regional communities nationally.”
The awards kicked off in/on The Weekly Times on last Wednesday with a four-page wrap of the paper, digital execution and an extensive social media strategy.
Over the next 12 weeks, The Weekly Times, Rural Weekly and Tasmanian Country, as well as other News Corp titles across print and digital, will highlight the outstanding work being done by women on farms and off them, in rural towns across Australia, in community groups and sporting clubs, in businesses, schools and homes.
The awards will culminate with a special 32-page magazine in The Weekly Times on Wednesday 22 November to announce the award winners in six categories: Vision; Dedication; Spirit; Belief; Grace and Courage.
Each winner will be awarded a $2,500 voucher from Harvey Norman. From these six, one will be named the Shine winner and awarded $5,000.
The Shine Awards will now become a vital part of The Weekly Times awards program, following Coles’ recent three-year commitment to The Weekly Times Coles Farmer of the Year Awards.
Please login with linkedin to comment
harvey norman News Corp News Corp Australia Shine Awards the weekly timesLatest News

opr Report: The Need To Rethink Content In A Post-Pandemic World
A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs
Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]

Expedia’s Brand Positioning Takes New Direction
Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]

New Research Says Queen Elizabeth’s Brand Bigger Than Oprah, Beyonce, Kim Kardashian
Study finds the Queen now the biggest celebrity brand in the world. Has still knocked back a guest appearance in Suits.

H&M Launches Free 24-Hour Suit Hire For Men With Job Interviews
H&M launches free suit hire for men with job interviews. Or, you could lie & wear it to a wedding or court appearance.

News Corp Strengthens Audience Data With New Capabilities And Digital Advertising Solutions
News Corp says we're not just appallingly behaved NRL players and Albo bashing, unveiling its latest data initiative.

Domino’s Stores On The Gold Coast To Raise Money For Kelly Wilkinson’s Family
Finally you can eat an entire garlic bread and actually feel good about yourself in this top initiative from Domino's.

“Don’t Drink & Start A League!”: Heineken Trolls European Super League
Beer ad says 'don’t drink & start a league!' That could also include don't drink & robot dance or propose marriage.

Entries Open For B&T’s Newest Awards: Best Of The Best!
B&T is celebrating Aussie adland's best of the best. Yet, sadly, there's no 'best luncher' or 'best moustache' category.

SodaStream Enlists Randi Zuckerberg For Earth Day Campaign, ‘Don’t Just Share, Care’
Randi Zuckerberg now flogging SodaStreams while, at the same time, studiously avoiding questions about the family.

As Research Shows Australians Only Wear Half Their Wardrobes Regularly, Levi’s Urges Aussies To ‘Buy Better, Wear Longer’
Research shows Aussies only wear half their wardrobes regularly. Understandable if it includes a muumuu or Gimp suit.

Chanel’s Attempt To Ban Huawei Logo Thrown Out Of Court
Whenever B&T reports on Huawei we appear to get a white van parked across the road with a satellite dish on the roof.

Equity Mates Media Joins The Acast Creator Network
Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]

Sacked Mindshare CEO Nick Emery Resurfaces To Head You & Mr Jones’ $387M Media Division
Sacked Mindshare CEO Nick Emery's found a new role after six months. With Mrs Emery apparently commenting, "Hallelujah!"

Four Pillars, Qantas Release Centenary Gin
When B&T sends an angry text to an ex at 4am or wonders where our life went we choose to do it with Four Pillars Gin.

A Shot And A Sausage: Bunnings Say It’s Willing To Host Mass Vaccination Hubs
Bunnings to offer COVID vaccines to customers. Can then wheelbarrow you back to your car if you get a blood clot.

iStock Reveals Top Tips To Visualise Sustainability In ‘21
After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]

Carla Zampatti Gives Final Family Photoshoot And Interview To The Australian Women’s Weekly
Carla Zampatti gives final interview to the Women's Weekly. Although, admittedly she didn't know it at the time.

Wednesday TV Wrap: Lego Masters Top Performing Entertainment Third Night In A Row Despite Viewer Drop
Hamish & Andy continue to prove they're the Pringles or Ben & Jerry's of Australian TV - you can't get enough of them.

ThinkNewsBrands Shifts To Roy Morgan For Readership Data, As emma Is Retired
Roy Morgan staff fearing a gutload more work after ThinkNewsBrands hands it its readership data.

Clems Melbourne’s Jonny Berger Joins CHEP As Managing Partner
It would appear the Bergers are better at CHE Proximity after Jonny jumps ship from Clems Melbourne.

The Number Of Australians Aged Over 75 On Social Media Doubled In 2020
Oldies flocking to social media. Presumably to complain about the price of Steradent & the whereabouts of Ginger Crisps.

Vitasoy Encourages Us To Grow A Better World By Drinking “Planet Milk” In New Brand Platform By Leo Burnett
Following strong urging from colleagues, the B&T editor has switched to Vitasoy yet remains as farty as ever.

Samsung Ads Bolsters Australian Presence With Three New Hires
Samsung Ads announces three new local hires who are all down the Telstra shop this morning switching to Android.

Starcom Wins Tourism Tasmania’s Media
Starcom wins Tourism Tasmania amid reports 'Boonie' is not being considered as the face of next campaign.

Pinterest And Shopify Expand Partnership
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]

Changing The Ratio: Think HQ’s Jen Sharpe And Sarah Said On Speaking Equally To All Australians
B&T forced to enlist the foldout picnic chair from the garage after chatting with not one but two of Think HQ's stars.

Taboola drives free advertising to six Australian women-owned businesses, as part of its new #RecommendHER program
Taboola, a global leader in powering recommendations for the open web, has powered free advertising campaigns for more than 100 women-owned businesses, including six Australian businesses, as part of its new #RecommendHER program.

Zenith Names Sarah Heitkamp As Head Of Strategy & Planning
Sarah Heitkamp to head Zenith's strategy & planning. Insists she won't be filling the meeting room with fluro Post-its.

How Brands And Retailers Can Create A Personalised Customer-First Experience
Why sit through a tedious four-hour boardroom meeting on personalised customer-first experience when you can read this.