News Corp Teams Up With REA Group To Launch Spring Market Report

News Corp Teams Up With REA Group To Launch Spring Market Report
B&T Magazine
By B&T Magazine



News Corp Australia and REA Group have come together to publish a special Spring Market Report this weekend with the most up-to-date view on the property market supply and demand trends.

The rich data-led report has been designed to help guide Australians on their next property decision, from big picture explainers through to suburb-by-suburb guides on where to buy now, whether you’re a first home buyer, next home buyer or investor.

Over Saturday 27 and Sunday 28 August, the Spring Market Report will be published in two parts across News Corp Australia’s state-based mastheads The Daily Telegraph (NSW), Herald Sun (VIC), The Courier-Mail (QLD) and The Advertiser (SA) and regional mastheads including NT News and The Mercury (TAS), reaching an audience of more than four million across digital and print.

Featuring bespoke data sets built by the economists at PropTrack, REA Group’s data and insights division, all digital articles will include interactives and searchable tables enabling audiences to be informed on their geographic locations of interest.

REA Group general manager audience & marketing Sarah Myers said that more Australians than ever before are engaging with realestate.com.au to transact property.

“Spring is typically the busiest time for the property market so partnering with News Corp Australia to publish a special Spring Market Report will ensure buyers and sellers have the most up-to-date view on market supply and demand trends,” Myers said.

“Leveraging proprietary data and expert insights, the suburb-by-suburb guide will help consumers to make the most informed property decisions.

“Current housing market conditions are ideal for buyers with more choice in most parts of the country, while there’s also an opportunity for sellers with housing prices almost 33 per cent higher than they were at the start of the pandemic.”

With News Corp Australia’s real estate news editorial team on the pulse of what content property intenders are consuming, the partnership delivers a combination of bespoke data and reader insights.

National real estate editor Evie White said: “This spring selling season will be one of the most important in years as the playing field seems to be levelling between buyers and sellers, prices have eased and Australians seek help navigating the new landscape on interest rates.

“As they did through the wild property ride of 2020 and 2021, millions of Australians turn to our brands for news, analysis and guidance they can trust.

“Through the powerful combination of PropTrack’s economists and data experts, and our team of real estate journalists, we have produced a comprehensive Spring Market Report, whether you are a home buyer or investor.”




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