Google will start paying News Corp for news content, after signing a multi-year deal that promises to deliver “significant” payments.
In the same week that Seven West Media and Nine agreed to deals with the tech giant, the News Corp deal will see titles such as The Wall Street Journal, Barron’s, MarketWatch, New York Post, The Times, The Sunday Times, The SunThe Australian, news.com.au, Sky News and Australian metropolitan and local titles included in the Google News Showcase.
News Corp chief executive Robert Thomson thanked Google and the Australian government for getting the deal across the line.
“I would like to thank Sundar Pichai and his team at Google who have shown a thoughtful commitment to journalism that will resonate in every country. This has been a passionate cause for our company for well over a decade and I am gratified that the terms of trade are changing, not just for News Corp, but for every publisher,” he said.
“Particular thanks are certainly due to the Australian Competition and Consumer Commission’s Rod Sims and his able team, along with the Australian Prime Minister, Scott Morrison, and Treasurer Josh Frydenberg, who have stood firm for their country and for journalism.”
The deal will also see News Corp launch a new subscription platform, invest in video journalism for YouTube and share ad revenue via Google’s ad tech stack.
News Corp Australasia executive chairman Michael Miller said the deal will help support the future of journalism.
“This is an important moment for our company, but an even more important moment for journalism and the people it serves, no matter how they consume news,” he said.
“The future of commercial news organisations rests on their ability to establish workable business models in the digital era.
“We will continue to invest in journalism and the skills needed to tell stories in new and evolving ways across our communities, and for a digital future.”
Please login with linkedin to commentNews Corp
In an interview with Mindshare’s Katie Rigg-Smith, recently returned Australian CMO Brent Smart said advertising lacks enough emotional storytelling, and that marketers lack the support of their organisations to brand build in the long term. Smart is the chief marketing officer at Insurance Australia Group, a position he moved to after returning to Australia from […]
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
Introducing The Zavy Social Scoreboard You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do […]